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Digital marketing includes all types of digital marketing that uses some form of e-marketing whether that’s online or through something like a social media platform. Businesses will implement a different digital marketing strategy such as search engine optimization, social media platforms, email, and other websites depending on the company and its clients. Another differentiation to make is between inbound marketing and outbound marketing. This distinction is incredibly important for marketing campaigns because it will decide what business services you should utilize as well as what sort of marketing efforts your company should be looking to make.