Case Study : Joyous Planet

Joyous Planet is a unique and innovative kids indoor playground, birthday party place, even party room, one indoor pool birthday party centre.

Website Re-Design

We re-designed the website to make it mobile friendly, and filled it up with useful call to actions and beautiful photos. 

Google My Business Optimization

We focused on creating citations that had NAP consistency. NAP refers to having consistent name, address, and phone numbers across all listings.

There have been several independent studies that have shown that having a consistent NAP listing may be a factor to local SEO.

On Page SEO Optimization

For on page optimization, we focused on creating content that were google friendly, heavy on keyword density, and interlinking between articles / blog post / service pages to create a good SEO juice flow. 

We also redesigned the site structure to ensure a better silo and sitemap.

website re-design

Paradise Botox and Laser website design feel like the same business across all devices, while we adjusted the functionality for the device. 


Thanks to the mobile responsive design, the content on their site automatically resizes based on the user’s screen size and provides all key information that users need so that it’s both readable and interactive.

google my business optimization

local seo

We believe the most authoritative Google Map citations for local SEO are those that are consistent with your Google business page.

We published Paradise Laser Botox business name, address, and phone number (NAP) on external websites and directories to boost their authority.

Resulting in them ranking in google maps top 3 spots for their keyword.

on page seo
organic google rankings improvement

To drive search visibility for intent-focused traffic, we focused on 2 key target audiences: Markham and Richmond Hill area residence that needed botox and dermal fillers. 

Once we understood the keyword strategy, we acquired authoritative, thematically-relevant links from strong referring domains, with exact anchor phrase needed to target specific pages.

We also identified thematic groups of keywords that were driving traffic to competitors and not being tapped by the Paradise Laser Botox site.  We quickly ranked to top spot for our main keyword “Botox Markham”.