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Chiropractic Digital Marketing

One of the key indicators of a business or practice’s success is the ability to continuously grow the number of patients accessing your services. Attracting new patients is done through digital marketing, social media marketing, search engine optimization (SEO), and chiropractic marketing through your practice’s unique online marketing strategy. As more and more people turn to the internet for answers, it’s becoming more and more important for chiropractic practices to adapt by turning their marketing strategy towards an online platform. In fact, more than 70% of people tend to do online research on a practice before deciding to commit. As such, digital marketing is becoming an area that chiropractic practices must invest dollars into in order to achieve growth.

Despite its importance, many professional chiropractors often lack knowledge in the field of digital marketing for chiropractors, which can make you lose out on new patients to your competitors who may be investing more into digital marketing than you are. In this case, it may be beneficial for your business growth to bring a digital marketing expert onto your team.

What is the relationship between chiropractors and digital marketing?

The online realm is where many people lurk to search for answers to their questions, sometimes specifically where they can find a chiropractor in their area. If one of the strengths of your practice is your online presence, your SEO, and your chiropractic digital marketing, it is likely that your practice’s website will be among the first to appear on search engine results pages (SERP), increasing the chances of those people clicking into your website and becoming new patients of your practice. Digital marketing for chiropractors is often overlooked, but is so important in beating out your competitors, especially if you practice in an area that is highly populated and may have several competing chiropractic practices.

In order to beat out your competitors, you must market your practice in a way that appeals the most to your target audience, and that includes conducting research on what services your target audience may be looking for the most. Then, it is important to plan your marketing strategy and social media marketing strategy based on those needs. This can include improving your website’s content quality and user navigability, and strengthening your practice’s social media profiles. If you hire a digital marketing expert, they should be able to help you with all of those issues.

How do you market a chiropractor?

Chiropractic digital marketing is a very niche section of digital marketing, and will depend on what kind of social media platforms you use and whether or not your practice has its own website. If the latter is the case, there are several factors that must be considered in order to make your website a good one. In particular, one of the most important factors in determining whether your website is a good one is your website’s SEO. SEO stands for “Search Engine Optimization” and its goal is to optimize the content and quality of website based on complex search engine criteria to rank on the first page of any search engine. When you rank on the first page of any search engine results page (SERP), your website is most likely to appear when people search, for example, “chiropractors in my city” on Google. This means they will most likely see your practice’s website before they see the websites of your other competitors, making them more likely to become your potential patient.

Underneath the umbrella of SEO, there are also numerous digital marketing factors that contribute to your SEO rank. Unless you also have expertise in the area of SEO, it is unlikely as a chiropractor or health care practitioner that you will have the knowledge to take your practice’s digital marketing and SEO rank to the next level. Your website’s SEO will be affected by your marketing strategy, your keywords, and your content. However, even if you are not familiar with SEO or digital marketing, there are still a few tips you can follow to best market your chiropractic practice.

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Tips on Chiropractic Marketing

To really hone in on the best marketing strategy for your chiropractic practice, it is important to first understand what it is that you are trying to achieve. The following are a few tips that can help you determine a marketing strategy that works best for you.

1) Who is your target patient(s)?

Before you invest big dollars into digital marketing, you first need to understand your target audience, especially what that target audience may be looking for when they turn to the internet for answers to their questions. In order to maximize the successfulness your digital marketing, your website will need to reflect their needs. To know your target audience better, try interviewing your current patients to observe trends about where they came from, and conducting some industry research. This can help you determine the strengths of your practice, and it may also be helpful to tailor your website to target that. Understanding your target audience will also save you from wasting your marketing efforts on appealing to the wrong audience.

2) What are your digital marketing goals?

In order to understand the areas where you need to invest in digital marketing, it is first important to understand what isn’t working about your website. Factors can include:

  • Traffic on your website
  • Number of positive online reviews
  • Number of times your chiropractic practice is mentioned in media
  • Number of appointments booked or scheduled
  • Rate of website visitors versus appointments booked

The best thing you can do for your practice’s brand awareness is investing in retaining patients and strengthening your chiropractic practice’s positive image. From here, decide what it is that you need to concentrate on in order to bring in those potential patients. The hardest part is convincing website visitors to follow through with booking an appointment.

3) Decide on marketing channels

There are countless of places online, aside from search engines, where people tend to turn to for information about available chiropractors. These can include:

  • Pay-per-click advertisements (PPC)
  • Search engine marketing ads (SEM)
  • Email marketing
  • Social media marketing
  • Website search engine optimization (SEO)

Once you know your target audience, you can decide which one of these will work best for prospective patients to find you. To make your money the most worth it, you will need to be as selective as possible, especially since investing in digital marketing can turn out to be quite expensive.

However, it is important to keep in mind that there are some free resources available that you should keep in mind to take advantage of. For example, free online profiles like Google My Business that can help boost your digital presence without the burden of cost.

4) Prioritize converting website visitors to real patients

One of the most important pieces of your practice’s identity will likely be your online website. Having your own website will boost your firm’s credibility and trust, and can be tailored to personally fit the image and personal branding of your practice. Once you strengthen your practice’s personal branding, it can further convince people who are looking for chiropractors to purposely search for your website. As such, one of the key goals of your online marketing strategy should be converting website visitors to patients. If you have high website traffic but very little appointments booked, it might be worth it to invest your dollars into prioritizing this. On the flipside, if you have low website traffic, it may be more worth it to focus on your website’s SEO.

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Why is digital marketing for chiropractors important?

Chiropractic marketing and advertising is the main component of any practice’s success. Building a marketing campaign and marketing plan that is right for your practice is the one of the important things you can do to attract patients online, especially considering the exponential increase of people who are using the internet nowadays for information. This makes chiropractic marketing on an online platform absolutely imperative for all chiropractic practices. Successful chiropractic marketing will boost your SEO which is one of the most important things to strive for, as search engines are the #1 place people tend to go when searching for information.

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We aim to drive up 25% – 40% increase of traffic to your website!

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Rank By Focus Chiropractic and Physiotherapy Marketing company creates an impression for all of its users. Our vast range of services are unmatched compared to any of our competitors. We only work with authenticity and are persistent in giving you high-quality SEO for your webpages. 

Our company that also serves New York, Miami, LA, Malaysia, Singapore have a great understanding of the ever-changing ranking factors for plastic surgery and cosmetic surgeon niche, google core algorithm updates that can affect your position on the SERPs. We are trusted throughout Singapore for our well-planned designs that give your page more engagement. As a result, your CTRs will increase and so will your search engine ranking. We are committed to helping you promote and grow your website through our experienced plastic surgeon marketing specialists. 

 

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Frequently asked questions

SEO is no precise science where ‘as long as you follow this theory/formula, it’s will be 1+1=2.’ SEO agencies aim to rank websites, and some will be better at it than others based on their strategy and technique.

Google ranks websites based on their assessment of each website. Ranking is the process where Google determines, which websites would users be interested in based on the searching patterns. That said, Google makes and modifies their algorithms regularly based on their users searching trends. What SEO companies do is cross-examining the successfully ranking websites with those performing poorly, then determining what are the elements that play a role in impacting their ranking. Their job is to research, analyse, then plan a strategy, based it on page SEO, and off page SEO,  that will increase the rankings through their services as they have no control over Google’s filtration system. Though, as you are on your journey to finding the SEO company for your specific business needs, we highly recommend that you should see to their work portfolio and case studies. This will give you a better insight to what their approach is, how they operate, and where you can gain the value in the growth of your brand and business.

Depending on the nature of the industry you are hoping to rank in, the amount of time it takes for your business to rank may vary greatly. This is where booking your consultation today will help you understand this a lot faster and save you time and money. The process for SEO to start ranking your website can take anywhere from as short as 4-6 months, ranging up to 24 months. Why? What it comes down to is how niche is your subject of matter. For instance, if you are hoping to rank for internet service or car wash, you can expect a lot of competition. That means to join into the competition will take months of hard work for your SEO team to push your website against your competitors. Meanwhile, if your brand and business is very unique, just like Tamagochi, Lego are and it is something highly unique and you dominate the market, then ranking will be much faster with much less competition. In those cases, the focus is continuing SEO to maintain your strong ranking ensuring it’s long term consistency.

Take one step back and consider: why would you even consider SEO to begin with? The only reason why you would consider Search Engine Optimization is that you want to see your website listed first thing when clients are looking for a service or product that you are providing. How can clients find you if you’re anything beyond the first page? This means, if you are considering SEO while sitting on 2nd page onward, most of your business and traffic is currently coming from your other sources of advertising, be it word-of-mouth, marketing ads, etc. That being said, start by noting and tracking your visiting and sales volume prior to starting SEO. Get a concrete average, so that once you start the SEO for your business, you can see the performance of the later months. Give it time, as mentioned earlier. Communicate with the team that is working on your SEO: during the consultation stages, they should have given you an estimation on performance times. If there is no noticeable increase occuring, then chances are that the SEO strategy and efforts exercised are not for you.
Here with Rank by Focus, we provide monthly reports to show you the movement for your keywords rankings. We are more than happy to review any areas of concern you may have to ensure maximized performance for your website. Start here today and speak with our dedicated team!

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