Chiropractic SEO

Chiropractic SEO is the process of improving the traffic to your website in order to boost the ranking of your chiropractic practice to the first page of any search engine results page (SERP). SEO stands for “Search Engine Optimization” and is an extremely important part of digital marketing that can play a huge part in growing your practice and converting website visitors to real patients. By increasing your chiropractic practice’s search engine optimization, it can increase your online visibility on search engines, which is one of the most common ways that people search for information nowadays. This means that when people search “chiropractors in my area” for example, they are more likely to see your practice’s website appear first.

Whether you decide to tackle your website’s SEO yourself or hire a chiropractor SEO service, there are numerous things to consider when determining your practice’s SEO strategy. SEO can be extremely complex, but with the right SEO strategy and the right tools, it may end up being what determines the success of your chiropractic practice. SEO for chiropractic practices are often overlooked but is essential in allowing your practice to expand and grow.

Can you do SEO for free?

It is completely possible for you to tackle your own SEO’s website for free. However, it’s important to note that SEO is typically in a chiropractor’s range of expertise, and depending on your amount of knowledge on the topic, it can potentially have a negative impact on your website’s SEO. On the contrary, hiring chiropractor SEO experts can also be quite pricey, going up to well over $1000 depending on what areas of your website needs fixing. The more that needs to be improved, the more it will cost.

Depending on your budget and what you think will work best for your chiropractic practice, you may end up deciding that doing it yourself for free will be best. If that is the case, there are numerous resources online with innovative tools that can actually help you get started on building your own website and tracking your website’s traffic to see your progress.

Is SEO worth the money?

As explained above, SEO for chiropractors may end up being very well worth your money, especially if given the correct SEO strategy, can help you expand and grow your business or practice in ways you may have never thought possible. Compared to doing it yourself, hiring an expert can be extremely costly, but given their expert knowledge and experiences helping others with web design, it can be worth the money. Hiring an expert can range anywhere from a few hundred dollars to well over six figures depending on the complexity and needs of your practice. Additional pages, content support, and any additional features to your website will drive up the cost. If you want ongoing technical support from a third party, it will cost even more.

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What is SEO in digital marketing?

SEO for chiropractors and digital marketing are actually very intertwined – if the quality of your digital marketing is poor, it will have a negative impact on your SEO. In the same way, if your digital marketing is of excellent quality, it will have a positive impact on your SEO, increasing your ranking on search engine results pages (SERP), therefore boosting your website traffic and increasing the possibility of converting website visitors to real patients. Especially for a chiropractic practice, the online presence of your practice is extremely important, which makes investing in digital marketing an important, but often overlooked decision. Chiropractic SEO services and SEO experts will often be trained well in areas of digital marketing which will be essential to your SEO strategy.

Your chiropractic SEO strategy will involve numerous factors that will impact your overall SEO ranking. In order to raise your chiropractic SEO ranking, you will need to know your target audience extremely well. You can do so by observing trends in your current patients, particularly where they came from or how they came to know about your chiropractic practice. Depending on your answers, you can tailor your SEO strategy for this target audience. For example, if your chiropractic practice tends to rely on word of mouth or repeat clients, your website may work best with simple information displaying just your name and contact information such as your name, address and phone number. Such simple things like including your practice’s contact information can sometimes be overlooked when done by practices who know very little about digital marketing but still wish to tackle it themselves.

Part of your chiropractic SEO strategy will also include keyword research. Keyword research is essentially about figuring out what keywords are most used to indicate what people are searching for on the web; for example, “back pain” or “chiropractic care”. The more keyword research you do and the more keywords your website includes, the more your chiropractic SEO will improve. However, it’s important to note that sticking in a bunch of keywords randomly into your website’s blog posts will not be good enough. Google may interpret that as spam and this can actually lower your website’s chiropractic SEO. However, by including keywords tactfully while maintaining the quality of your posts, it can have a positive impact on your SEO.

However, it is important to keep in mind that there are some free resources available that you should keep in mind to take advantage of. For example, free online profiles like Google My Business listing that can help boost your digital presence without the burden of cost.

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Factors that affect your Dental SEO

If you decide to end up doing it yourself, there are numerous factors that you will have to consider when working on your SEO to avoid it negatively impacting your current SEO ranking.

1) Dead Ends or 400 Errors

No one likes to click into a page that doesn’t work. Dead pages also speaks to the maintenance of your website, making your dental practice look sloppy or lacking in credibility. When dead ends or 400 errors occur, visitors will not spend extra time to dig deeper to find information they need. They will simply leave, making you lose another potential patient. Good chiropractic SEO will make sure to fix or get rid of any dead ends or 400 errors.

2) Content Organization

When your website’s content is structured and organized, it can lead to a more pleasant experience for the visitor, encouraging them to spend more time navigating and exploring your website. It also makes it easier for search engines to crawl your website. Getting rid of irrelevant content on your website is also important, as it does not boost your SEO nor is it helpful in optimizing your website.

3) Meta Description, Meta Title & Alt Tags

Meta titles, tags, and descriptions are important elements of SEO. The title tag is what appears on the search engine as your title listing. Make sure the title is short and concise, but also compelling enough to make visitors want to click on your link.

A meta description is approximately 30 words and will appear as a short blurb on the search engine to accompany your website’s title. The meta description should include important keywords and similar to the title, further convince readers to click in. However, it’s important to keep in mind that your dental practice’s website meta description may not always show, search engines sometimes replacing it with a random blurb from your website.

Alt tags are often assigned to images and can reinforce the keywords present on your website to appeal even more to search engines. When using alt words, make sure these alt words aren’t spam or consist solely of keywords that you’re just trying to shove in for the sake of including more. These alt tags should make sense.

4) Headings

Use of headings is so important in increasing your website’s navigability and also in helping search engines identify your website’s content. Headings, such as H1, H2, H3, H4 and so on, are actually read by search engines.

5) Inbound Links

Inbound links are links from other websites that lead back to your website. When other websites link back to your website, it increases your website’s performance, visibility, as well as visitor traffic to your website. This further increases the possibility of converting visitors to your website to actual patients of your chiropractic practice.

6) Internal Links

Links from one section of your website to another is important in increasing your website’s navigability. Making it all interconnected will lead your visitors smoothly through your pages. This is also helpful for search engine spiders to do a complete crawl through your website.

7) External Links

External links are important in indicating that you’ve done your research, and that you are pointing to other sources of credibility to back up the information and content on your website. When several different websites provide the same information, it makes your content more reliable. Each search engine often prioritizes ranking quality content for their users, which means that if you have a lot of quality external links, it is more likely that your chiropractic practice’s website will rank higher on the SERP.

8) Word Count & Keywords

Optimizing your website’s word count with important keywords will boost your website’s ranking on the SERP. Important keywords to include will be based on what people are searching on search engines and will also be based on what your competitors are using on their websites. Tools such as Google Analytics, Google Keyword Planner, or Keywords Everywhere can be helpful in identifying keywords.

Word count is also important in optimizing your SEO. For example, a website post with 2,000 words in the sections will often rank better than a website with only 500 words in those same sections.

9) On-Site Website Security

Website security helps protect your website against unwanted and malicious attacks. This can compromise your information and spread viruses to your visitors when they click into your website for information. This would be a sure-fire way of losing and repelling potential clients. On-site website security is non-negotiable.

10) On-Site Page Speed

It is no surprise that people are impatient, and when people are looking for information, they want it as quickly and conveniently as possible. The longer the page speed, or the longer it takes for any page of your website to load, the more likely visitors will click out of or exit from your website, making you again, lose out on potential clients. Page speed is important but is often overlooked.

11) Calls to Action

Be transparent about next steps! Make sure potential clients know exactly what to do to inquire about services, as well as exactly what will happen if they choose to follow through. Make it as easy as possible for them to reach out and create a professional relationship with your chiropractic practice. For example, adding buttons on your website or tools that visitors can click on can be extremely helpful in motivating potential clients to take that next step.

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We aim to drive up 25% – 40% increase of traffic to your website!

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Our company that also serves New YorkMiami, LAMalaysiaSingapore have a great understanding of the ever-changing ranking factors for plastic surgery and cosmetic surgeon niche, google core algorithm updates that can affect your position on the SERPs. We are trusted throughout Singapore for our well-planned designs that give your page more engagement. As a result, your CTRs will increase and so will your search engine ranking. We are committed to helping you promote and grow your website through our experienced plastic surgeon marketing specialists. 

 

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Frequently asked questions

SEO is no precise science where ‘as long as you follow this theory/formula, it’s will be 1+1=2.’ SEO agencies aim to rank websites, and some will be better at it than others based on their strategy and technique.

Google ranks websites based on their assessment of each website. Ranking is the process where Google determines, which websites would users be interested in based on the searching patterns. That said, Google makes and modifies their algorithms regularly based on their users searching trends. What SEO companies do is cross-examining the successfully ranking websites with those performing poorly, then determining what are the elements that play a role in impacting their ranking. Their job is to research, analyse, then plan a strategy, based it on page SEO, and off page SEO,  that will increase the rankings through their services as they have no control over Google’s filtration system. Though, as you are on your journey to finding the SEO company for your specific business needs, we highly recommend that you should see to their work portfolio and case studies. This will give you a better insight to what their approach is, how they operate, and where you can gain the value in the growth of your brand and business.

Depending on the nature of the industry you are hoping to rank in, the amount of time it takes for your business to rank may vary greatly. This is where booking your consultation today will help you understand this a lot faster and save you time and money. The process for SEO to start ranking your website can take anywhere from as short as 4-6 months, ranging up to 24 months. Why? What it comes down to is how niche is your subject of matter. For instance, if you are hoping to rank for internet service or car wash, you can expect a lot of competition. That means to join into the competition will take months of hard work for your SEO team to push your website against your competitors. Meanwhile, if your brand and business is very unique, just like Tamagochi, Lego are and it is something highly unique and you dominate the market, then ranking will be much faster with much less competition. In those cases, the focus is continuing SEO to maintain your strong ranking ensuring it’s long term consistency.

Take one step back and consider: why would you even consider SEO to begin with? The only reason why you would consider Search Engine Optimization is that you want to see your website listed first thing when clients are looking for a service or product that you are providing. How can clients find you if you’re anything beyond the first page? This means, if you are considering SEO while sitting on 2nd page onward, most of your business and traffic is currently coming from your other sources of advertising, be it word-of-mouth, marketing ads, etc. That being said, start by noting and tracking your visiting and sales volume prior to starting SEO. Get a concrete average, so that once you start the SEO for your business, you can see the performance of the later months. Give it time, as mentioned earlier. Communicate with the team that is working on your SEO: during the consultation stages, they should have given you an estimation on performance times. If there is no noticeable increase occuring, then chances are that the SEO strategy and efforts exercised are not for you.
Here with Rank by Focus, we provide monthly reports to show you the movement for your keywords rankings. We are more than happy to review any areas of concern you may have to ensure maximized performance for your website. Start here today and speak with our dedicated team!

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