Dentist Digital Marketing

One of the key aspects of a successful business or practice is the ability to keep growing. In order to do so, businesses like dental practices need to consistently acquire new clients or patients to achieve steady growth. According to Aldrich Advisors, dental practices need to attract, on average, at least twenty new clients per month to continue to be successful. As a dental practice, it is important to keep marketing to potential clients, and as more and more people nowadays turn to the internet for answers, it requires that businesses and even dental practices learn to adapt to this by marketing themselves on an online platform. Digital marketing is one such area that dental practices should invest dollars into in order to achieve growth. When you invest in digital marketing, you are investing in success.

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What is the relationship between dentistry and digital marketing?

The online realm is where most potential patients are, which means that your dental practice’s online and social media presence is one of the key factors in determining your practice’s success. Digital marketing for dentists is often undervalued or overlooked. If this is the case for you, and your dental practice is lacking in dentist digital marketing, it is likely that your competitors who are investing dollars into digital marketing are taking those potential patients away from you.

In order to beat your competitors and make sure potential patients are choosing your dental practice over others, you must market yourselves in a way that assures those potential patients that you are exactly what they need and what they are looking for. In order to do this, you must market yourselves in a specific way that appeals to your target audience, and that means understanding your target audience’s needs and improving the content, quality and user experience of your practice’s website and social media profiles. A digital marketing agency experienced in marketing for dentists and social media marketing should be able to do just that.

How do you market a dentist?

There are several ways to market a dentist, depending on what kind of social media platforms you use and whether or not your dental practice has its own website. If you have your own website, one of the key factors of marketing a dentist is to improve the SEO of your website. SEO stands for “Search Engine Optimization” and its goal is to optimize the content and quality of website based on complex search engine criteria to rank on the first page of any search engine. When you rank on the first page of any search engine results page (SERP), your website is most likely to appear when people search, for example, “dentists in my city” on Google. This means they will most likely see your dental practice’s website before they see the websites of your other competitors, making them more likely to be your potential patient.

There are numerous factors that search engine criteria considers when evaluating a website’s SEO, and unless your area of expertise as a dentist also lies in the area of SEO, it is unlikely that you will be familiar with how to optimize your website’ SEO. The topic of SEO is complex, and can be affected by your marketing strategy, your keywords and your content. However, even if you are not familiar with SEO, there are still a few tips you can follow to best market your dental practice.

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Tips on Dentist Digital Marketing

To really hone in on the best digital strategy for your dental practice, it is important to first understand what it is that you are trying to achieve. The following are a few tips that can help you determine a marketing strategy that works best for you.

1) Who is your target client(s)?

Before you invest the big dollars into digital marketing, you first need to understand your target audience, especially what that target audience may be looking for when they turn to the internet for answers to their questions. In order to maximize the successfulness your digital marketing, your website will need to reflect their needs. To know your target audience better, try interviewing your current or past clients to observe trends about where they came from, and conducting some industry research. This can help you determine the strengths of your practice, and it may also be helpful to tailor your website to target that.

2) What are your digital marketing goals?

In order to understand the areas where you need to invest in digital marketing, it is first important to understand what isn’t working about your website. Factors can include:

  • Traffic on your website
  • Number of positive online reviews
  • Number of times your dental practice is mentioned in media
  • Number of appointments booked or scheduled
  • Rate of website visitors versus appointments booked

The best thing you can do for your dental practice’s personal branding is investing in retaining patients and strengthening your dental practice’s positive image. From here, decide what it is that you need to concentrate on in order to bring in those prospective patients. The hardest part is convincing website visitors to follow through with booking an appointment.

3) Decide on marketing channels

There are countless of places online, aside from search engines, where people tend to turn to for information about available dental practices. These can include:

  • Pay-per-click advertisements (PPC)
  • Search engine marketing ads (SEM)
  • Email marketing
  • Social media marketing
  • Website search engine optimization (SEO)

Once you know your target audience, you can decide which one of these will work best for prospective patients to find you. To make your money the most worth it, you will need to be as selective as possible, especially since investing in digital marketing can turn out to be quite expensive.

However, it is important to keep in mind that there are some free resources available that you should keep in mind to take advantage of. For example, free online profiles like Google My Business that can help boost your digital presence without the burden of cost.

4) Prioritize converting website visitors to real patients

One of the most important pieces of your dental practice’s identity will likely be your online website. Having your own website will boost your firm’s credibility and trust, and can be tailored to personally fit the image and personal branding of your practice. Once you strengthen your practice’s personal branding, it can further convince people who are looking for dentists to purposely search for your website. As such, one of the key goals of your digital marketing strategy should be converting website visitors to patients If you have high website traffic but very little appointments booked, it might be worth it to invest your dollars into prioritizing this. On the flipside, if you have low website traffic, it may be more worth it to focus on your website’s SEO.

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Why is dental marketing important?

Dental marketing and advertising is the main component of any dental practice’s success. Building a marketing campaign and marketing plan that is right for your practice is the one of the important things you can do to attract dental patients online, especially considering the exponential increase of people who are using the internet nowadays for information. This makes dental marketing on an online platform absolutely imperative for all dental practices. Successful marketing for dentists will boost your SEO which is one of the most important things to strive for, as search engines are the #1 place people tend to go when searching for information. In fact, Pew Research found that 77% of consumers actually look online when searching for dentists and dental treatments.

Rank By Focus Plastic Surgeon Marketing company creates an impression for all of its users. Our vast range of services are unmatched compared to any of our competitors. We only work with authenticity and are persistent in giving you high-quality SEO for your webpages. 

Our company that also serves New YorkMiami, LAMalaysiaSingapore have a great understanding of the ever-changing ranking factors for plastic surgery and cosmetic surgeon niche, google core algorithm updates that can affect your position on the SERPs. We are trusted throughout Singapore for our well-planned designs that give your page more engagement. As a result, your CTRs will increase and so will your search engine ranking. We are committed to helping you promote and grow your website through our experienced plastic surgeon marketing specialists. 

Factors that affect your Dental SEO:

1) Dead Ends or 400 Errors

Dead pages speak to the maintenance of your website, and it can make your dental practice look sloppy or lacking in credibility. When dead ends or 400 errors occur, visitors will not usually spend extra time digging deeper to find the information they need. They will simply leave when navigating your website becomes inconvenient, making you lose another potential patient. Good dental SEO will make sure to fix or get rid of any dead ends or 400 errors.

2) Content Organization

When your website’s content is structured and organized, it can lead to a more pleasant user experience, encouraging them to spend more time exploring your website. It also makes it easier for search engines to crawl your website. Getting rid of irrelevant content on your website is also important, as it does not boost your SEO nor is it helpful in optimizing your website.

3) Meta Description, Meta Title & Alt Tags

Meta titles, tags, and descriptions are important elements of SEO. The title tag is what appears on the search engine as your title listing. Make sure the title is short and concise, but also compelling enough to make visitors want to click on your link.

A meta description is approximately 30 words and will appear as a short blurb on the search engine to accompany your website’s title. The meta description should include important keywords and similar to the title, further convince readers to click in. However, it’s important to keep in mind that your dental practice’s website meta description may not always show, search engines sometimes replacing it with a random blurb from your website.

Alt tags are often assigned to images and can reinforce the keywords present on your website to appeal even more to search engines. When using alt words, make sure these alt words aren’t spam or consist solely of keywords that you’re just trying to shove in for the sake of including more. These alt tags should make sense.

4) Headings

Use of headings is so important in increasing your website’s navigability and also in helping search engines identify your website’s content. Headings, such as H1, H2, H3, H4 and so on, are actually read by search engines.

5) Inbound Links

Inbound links are links from other websites that lead back to your website. When other websites link back to your website, it increases your website’s performance, visibility, as well as visitor traffic to your website. This further increases the possibility of converting visitors to your website to actual patients of your dental practice.

6) Internal Links

Links from one section of your website to another is important in increasing your website’s navigability. Making it all interconnected will lead your visitors smoothly through your pages. This is also helpful for search engine spiders to do a complete crawl through your website.

7) External Links

External links are important in indicating that you’ve done your research, and that you are pointing to other sources of credibility to back up the information and content on your website. When several different websites provide the same information, it makes your content more reliable. Each search engine often prioritizes ranking quality content for their users, which means that if you have a lot of quality external links, it is more likely that your dental practice’s website will rank higher on the SERP.

8) Word Count & Keywords

Optimizing your website’s word count with important keywords will boost your website’s ranking on the SERP. Important keywords to include will be based on what people are searching on search engines and will also be based on what your competitors are using on their websites. Tools such as Google Analytics, Google Keyword Planner, or Keywords Everywhere can be helpful in identifying keywords.

Word count is also important in optimizing your SEO. For example, a website post with 2,000 words in the sections will often rank better than a website with only 500 words in those same sections.

9) On-Site Website Security

Website security helps protect your website against unwanted and malicious attacks. This can compromise your information and spread viruses to your visitors when they click into your website for information. This would be a sure-fire way of losing and repelling potential clients. On-site website security is non-negotiable.

10) On-Site Page Speed

It is no surprise that people are impatient, and when people are looking for information, they want it as quickly and conveniently as possible. The longer the page speed, or the longer it takes for any page of your website to load, the more likely visitors will click out of or exit from your website, making you again, lose out on potential clients. Page speed is important but is often overlooked.

11) Calls to Action

Be transparent about next steps! Make sure potential patients know exactly what to do to inquire about services, as well as exactly what will happen if they choose to follow through. Make it as easy as possible for them to reach out and create a professional relationship with your dental practice. For example, adding buttons on your website or tools that visitors can click on can be extremely helpful in motivating potential clients to take that next step.

How much do dentists spend on marketing?

Dentist digital marketing can be quite expensive, depending on your marketing strategy, how much your website is lacking in content, quality and user experience, and whether or not you decide to do it yourself or hire a digital marketing agency to do the work for you. Investing in a long-term SEO strategy is one of the smartest things you can do to boost your business, as SEO can offer the best return on investment. However, how you do it can have a large effect on how much dentists typically spend on marketing.

Many dental business experts actually recommend spending approximately 20% to 30% of projected gross revenue on marketing, especially for new practices. If you live in a heavily populated area where competition is tough, you should be spending closer to 30%. However, if you live in a small town without many other dental practices around, that number can go down to 20%. Regardless, every dental practice should invest in digital marketing in order to achieve business growth. Hiring a digital marketing agency can help you with just that. In fact, if you don’t have a digital marketing expert on your team, it is likely that your competitors do, giving them an edge over you on search engines.

Frequently asked questions

SEO is no precise science where ‘as long as you follow this theory/formula, it’s will be 1+1=2.’ SEO agencies aim to rank websites, and some will be better at it than others based on their strategy and technique.

Google ranks websites based on their assessment of each website. Ranking is the process where Google determines, which websites would users be interested in based on the searching patterns. That said, Google makes and modifies their algorithms regularly based on their users searching trends. What SEO companies do is cross-examining the successfully ranking websites with those performing poorly, then determining what are the elements that play a role in impacting their ranking. Their job is to research, analyse, then plan a strategy, based it on page SEO, and off page SEO,  that will increase the rankings through their services as they have no control over Google’s filtration system. Though, as you are on your journey to finding the SEO company for your specific business needs, we highly recommend that you should see to their work portfolio and case studies. This will give you a better insight to what their approach is, how they operate, and where you can gain the value in the growth of your brand and business.

Depending on the nature of the industry you are hoping to rank in, the amount of time it takes for your business to rank may vary greatly. This is where booking your consultation today will help you understand this a lot faster and save you time and money. The process for SEO to start ranking your website can take anywhere from as short as 4-6 months, ranging up to 24 months. Why? What it comes down to is how niche is your subject of matter. For instance, if you are hoping to rank for internet service or car wash, you can expect a lot of competition. That means to join into the competition will take months of hard work for your SEO team to push your website against your competitors. Meanwhile, if your brand and business is very unique, just like Tamagochi, Lego are and it is something highly unique and you dominate the market, then ranking will be much faster with much less competition. In those cases, the focus is continuing SEO to maintain your strong ranking ensuring it’s long term consistency.

Take one step back and consider: why would you even consider SEO to begin with? The only reason why you would consider Search Engine Optimization is that you want to see your website listed first thing when clients are looking for a service or product that you are providing. How can clients find you if you’re anything beyond the first page? This means, if you are considering SEO while sitting on 2nd page onward, most of your business and traffic is currently coming from your other sources of advertising, be it word-of-mouth, marketing ads, etc. That being said, start by noting and tracking your visiting and sales volume prior to starting SEO. Get a concrete average, so that once you start the SEO for your business, you can see the performance of the later months. Give it time, as mentioned earlier. Communicate with the team that is working on your SEO: during the consultation stages, they should have given you an estimation on performance times. If there is no noticeable increase occuring, then chances are that the SEO strategy and efforts exercised are not for you.
Here with Rank by Focus, we provide monthly reports to show you the movement for your keywords rankings. We are more than happy to review any areas of concern you may have to ensure maximized performance for your website. Start here today and speak with our dedicated team!

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