Digital Marketing for Law Firm

Good digital marketing is one of the key aspects of growing your law firm and your client base. As tech literacy and the presence on the internet grows exponentially, it’s becoming more and more important for law firms to invest dollars into digital marketing. Digital marketing relies on personal branding, whether that’s for yourself as a lawyer or for all the lawyers within your law firm. This builds credibility and trust, and when you invest in digital marketing, it can attractive prospective clients and convince them that you are exactly what they are looking for.

What is Law Firm Digital Marketing?

Digital marketing is considered all efforts to market your law firm using the internet or any electronic device. By marketing your law firm using digital channels, it will give your law firm the leverage it needs to surpass your competition. Digital marketing and search engine optimization (SEO) go hand-in-hand, and is what will boost your ranking on search engine results when, for example, people search “lawyers in my city” on Google. It is likely that the more dollars you invest in digital marketing and your law firm SEO, the more prospective clients you will attract.

Why is Digital Marketing Important for Law Firms?

For many lawyers, expertise on law firm marketing may be outside of their scope of knowledge. Thus, in order to keep up with advances in technology and the growing presence of the internet, your law firm will need to continue to grow your website in order to grow your client base. As such, it is important to create and understand your law firm’s digital strategy moving forward. Your digital strategy will outline the best tactics for your firm, targeting the areas of your law firm’s personal branding that make the most sense.

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Why is Digital Marketing Important for Law Firms?

For many lawyers, expertise on law firm marketing may be outside of their scope of knowledge. Thus, in order to keep up with advances in technology and the growing presence of the internet, your law firm will need to continue to grow your website in order to grow your client base. As such, it is important to create and understand your law firm’s digital strategy moving forward. Your digital strategy will outline the best tactics for your firm, targeting the areas of your law firm’s personal branding that make the most sense.

Tips on Law Firm Marketing

To really hone in on the best digital strategy for your law firm, it’s important to first understand what it is that you are trying to achieve. The following are a few tips that can help you determine the best unique strategy that works the most for you.

1) Who is your target client(s)?

Before you invest the big dollars into digital marketing, you first need to understand your target audience, especially what that target audience may be looking for when they turn to the internet for answers to their questions. In order to maximize your digital marketing, your website will need to reflect what they are looking for. To know your target audience better, interview your current or past clients to observe trends about where they came from and conduct some industry research. For example, if most of your past clients have sought out your services for a DUI case, it may be helpful to tailor your website to target that audience.

2) What are your digital marketing goals?

In order to understand the areas where you need to invest in digital marketing, it is first important to understand what isn’t working. Factors can include:

  • Traffic on your website
  • Number of positive online reviews
  • Number of times your law firm is mentioned in media
  • Number of initial consultations scheduled
  • Rate of website visitors versus initial consultations booked

The best thing you can do for your law firm’s personal branding is investing in retaining clients and strengthening your law firm’s positive image. From here, decide what it is that you need to concentrate on in order to bring in those prospective clients. The hardest part is convincing website visitors to follow through with booking their initial consultation.

3) Decide on marketing channels

There are countless of places online, aside from search engines, where people tend to turn to for information about available law firms. These can include:

  • Online lawyer directories
  • Pay-per-click advertisements (PPC)
  • Search engine marketing ads (SEM)
  • Email marketing
  • Social media marketing
  • Website search engine optimization (SEO)

Once you know your target audience, you can decide which one of these will work best for prospective clients to find you. To make your money the most worth it, you will need to be as selective as possible, especially since investing in digital marketing can turn out to be quite expensive.

However, it is important to keep in mind that there are some free resources available that you should keep in mind to take advantage of. For example, free online profiles like Google My Business that can help boost your digital presence without the burden of cost.

4) Prioritize converting visitors to clients

One of the most important pieces of your law firm’s identity will likely be your online website. Having your own website will boost your firm’s credibility and trust, and can be tailored to personally fit the image and personal branding of your firm. Once you strengthen your firm’s personal branding, it can further compel people who are looking for lawyers to purposely search for your website. As such, one of the key goals of your digital marketing strategy should be converting website visitors to clients. If you have high website traffic but very little initial consultations booked, it might be worth it to invest your dollars into prioritizing this. On the flipside, if you have low website traffic but a lot of initial consultations booked, it may be more worth it to focus on your website’s SEO.

If you want to save on costs, prioritizing your website’s SEO may actually be the way to go. The best part of optimizing your SEO is that it drives free organic traffic to your website – the result of having your website appear closer to the top of search engine results pages (SERP) when people search for lawyers online.

In fact, your law firm website will serve two audiences: visitors and SEO. In order to be successful, you will need to adhere to the needs of both, and that means understanding what visitors and your target audience are looking for, as well as understanding what search engine optimization (SEO) are looking for to make sure your website ends up as high as possible on search engine results.

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We aim to drive up 25% – 40% increase of traffic to your website!

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Web Design and SEO

When thinking about your law firm’s web design, it’s important to think about how it will affect your law firm SEO as well, because this will in turn affect how and where your website will appear when people search for law firms on search engines. Experts will likely be well-versed in both web design and SEO, which is extremely helpful since many lawyers likely lack knowledge in this field.

Rank By Focus Law Firm Marketing company creates an impression for all of its users. Our vast range of services are unmatched compared to any of our competitors. We only work with authenticity and are persistent in giving you high-quality SEO for your webpages. 

Our company that also serves New YorkMiami, LAMalaysiaSingapore have a great understanding of the ever-changing ranking factors for plastic surgery and cosmetic surgeon niche, google core algorithm updates that can affect your position on the SERPs. We are trusted throughout Singapore for our well-planned designs that give your page more engagement. As a result, your CTRs will increase and so will your search engine ranking. We are committed to helping you promote and grow your website through our experienced plastic surgeon marketing specialists. 

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Frequently asked questions

SEO is no precise science where ‘as long as you follow this theory/formula, it’s will be 1+1=2.’ SEO agencies aim to rank websites, and some will be better at it than others based on their strategy and technique.

Google ranks websites based on their assessment of each website. Ranking is the process where Google determines, which websites would users be interested in based on the searching patterns. That said, Google makes and modifies their algorithms regularly based on their users searching trends. What SEO companies do is cross-examining the successfully ranking websites with those performing poorly, then determining what are the elements that play a role in impacting their ranking. Their job is to research, analyse, then plan a strategy, based it on page SEO, and off page SEO,  that will increase the rankings through their services as they have no control over Google’s filtration system. Though, as you are on your journey to finding the SEO company for your specific business needs, we highly recommend that you should see to their work portfolio and case studies. This will give you a better insight to what their approach is, how they operate, and where you can gain the value in the growth of your brand and business.

Depending on the nature of the industry you are hoping to rank in, the amount of time it takes for your business to rank may vary greatly. This is where booking your consultation today will help you understand this a lot faster and save you time and money. The process for SEO to start ranking your website can take anywhere from as short as 4-6 months, ranging up to 24 months. Why? What it comes down to is how niche is your subject of matter. For instance, if you are hoping to rank for internet service or car wash, you can expect a lot of competition. That means to join into the competition will take months of hard work for your SEO team to push your website against your competitors. Meanwhile, if your brand and business is very unique, just like Tamagochi, Lego are and it is something highly unique and you dominate the market, then ranking will be much faster with much less competition. In those cases, the focus is continuing SEO to maintain your strong ranking ensuring it’s long term consistency.

Take one step back and consider: why would you even consider SEO to begin with? The only reason why you would consider Search Engine Optimization is that you want to see your website listed first thing when clients are looking for a service or product that you are providing. How can clients find you if you’re anything beyond the first page? This means, if you are considering SEO while sitting on 2nd page onward, most of your business and traffic is currently coming from your other sources of advertising, be it word-of-mouth, marketing ads, etc. That being said, start by noting and tracking your visiting and sales volume prior to starting SEO. Get a concrete average, so that once you start the SEO for your business, you can see the performance of the later months. Give it time, as mentioned earlier. Communicate with the team that is working on your SEO: during the consultation stages, they should have given you an estimation on performance times. If there is no noticeable increase occuring, then chances are that the SEO strategy and efforts exercised are not for you.
Here with Rank by Focus, we provide monthly reports to show you the movement for your keywords rankings. We are more than happy to review any areas of concern you may have to ensure maximized performance for your website. Start here today and speak with our dedicated team!

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