Our ecommerce SEO services
When you begin using ecommerce as a digital marketing strategy you need to make sure that your ecommerce site will increase sales and attract the customers you want to your business. You can accomplish this by making sure that you choose an agency that will help your ecommerce business with website design, conversion rates, social media marketing, and your SEO strategy in general. However before you do that, you have to make sure you find the best ecommerce SEO company for your ecommerce marketing strategy.
Search engine optimization or SEO services help your ecommerce SEO company rank higher up. Search engines rely on matching the terms that are in people’s queries when they search for products or services. This means that keyword research is essential for any online store that wants to take advantage of either a ecommerce website or ecommerce platform. This means you need to make sure that your SEO strategy involves initial keyword research, and that your online store includes text that your target audience is likely to include in their queries.
Remember that a big part of page optimization is just having the words on your site that shoppers are likely to type into a search engine, and if you can set up your ecommerce website like that the battle is already half won.
However, it’s definitely difficult to figure out which words to add to your ecommerce website, and most importantly, how to use link building, web design, and other best practices to attract clients. To start the ecommerce SEO process, you need to make sure you have a good grasp on what the services include and which SEO strategies you specifically want for your company.
Here’s a general breakdown of what you should be expecting when you work with an ecommerce SEO agency, and what and things that services include but aren’t limited to.
1. Keyword Research
Before making any changes to your website, Rank by Focus will first conduct research to identify what keywords will work best for your ecommerce site.
Any good ecommerce SEO company will utilize a plethora of keyword research tools, and ensure that your keywords are relevant in the sense that customers who are looking to actually buy something will use these keywords in their search queries. It is important that the ecommerce SEO company you chose has a good understanding of how search engine optimization (SEO) works so that they can successfully market your online store onto the top page of Google.
You want to keep in mind that keywords most often pertain to your specific products and cater to your target audience. Additionally, it’s important that your online store has a set theme, and that your keywords revolve around the theme. For example, if you sell eco-friendly dog products, you can have ecommerce SEO experts design your website around it and set a custom theme, and additionally your target keywords will be related to that theme or focus. A few examples include but are not limited to some of the following: eco-friendly dog toys, eco-friendly dog products, and eco-friendly dog leash.
Your website’s unique features can also enhance other aspects of your ecommerce SEO strategies. If you’re also considering in investing in content marketing as an example, you can create custom blogs that discuss the consequences of improper disposal of used equipment in the environment. For this specific post, you can target keywords such as “is your dog’s equipment harming the environment?”
Keyword research is a critical component of Rank By Focus ecommerce SEO services because it establishes an effective digital marketing strategy that is likely to increase sales for your business and increase your website rankings in organic search.
2. Implementation of keywords
The next step of our ecommerce SEO services is to actually implement these high-value, relevant keywords onto your company website.
Our ecommerce SEO company experts will use these keywords in several places on your company website, including but not limited to:
- Title Page
- Social Media Page
- Product or Service descriptions
- Image text
This step is essential to a successful ecommerce SEO strategy. Without optimizing your website for these relevant keywords, it’s difficult for search engines and users alike to find your ecommerce business because your website wasn’t made relevant to a search query.
While it is possible for you to do your own business writing and research to implement these recommended keywords, if you partner with a digital marketing agency like Rank By Focus, we actually offer SEO writing services and some of our ecommerce SEO agency packages actually include it within.
If you decide to invest in our ecommerce SEO agency, we feature an award winning team of writers that specialize in several different areas of ecommerce websites, from retail shopping to automobiles. With Rank By Focus’ team, we will produce content that’s not only well-written but also our ecommerce SEO experts will ensure that it is relevant to your company.
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3. Optimization by page
Each and every page on your ecommerce website needs to be properly optimized for search engines.
Especially when it comes to ecommerce stores, there really isn’t anything more important than optimizing product pages for SEO companies. Product pages are super important because they will most likely be able to rank for very specific search phrases to drive traffic to your ecommerce websites, and these are known as long-tail keywords.
For example, if you sell eco-friendly dog toys, you’re definitely going to avoid the long-tail keyword: “rubber dog toys,” on your ecommerce platforms. Instead, your ecommerce SEO strategy would be centered around gathering research and then optimizing each custom product page for its appropriate long-tail keywords.
To ensure that your product pages earn a high ranking in organic search results, our SEO experts will make sure that each page has an appropriate title on your website, as well as a paragraph or two that is rich in keywords that describes the item so your page will show up in ecommerce search. It’s also a good idea to include a model number (if applicable) so that our team can incorporate that into our SEO strategies.
Other things you may want to consider are images, as images are aesthetically pleasing to users and are also useful to search engines. For users, your images provide a better idea of what your product looks like, and it is an efficient way of marketing in the sense that it communicates details from size to its color and uses. For search engines, your images offer insight into your product page and what your ecommerce SEO company looks like.
It’s very important to realize that you need to ensure that your images are optimized for the search engine that you’re using. It’s also important to understand that Google, Bing and other search engines, cannot actually see your images. Therefore they rely on other details such as image filename, image alt text, and nearby content to understand the context of your images.
No need to worry, Rank by Focus offers image optimization as part of our ecommerce SEO services!
In addition to that, our team will thoroughly comb through all of your product pages on your ecommerce SEO company website to determine the best digital marketing strategy. This includes things such as link building, custom designs, website optimization, lead generation, and more as part of our ecommerce SEO services. The finished result is a product page that’s ready to increase conversion rate, perform lead generation and follows all the best practices of search engine optimization.
4. Optimizing Navigation
SEO for ecommerce sites also includes making your site easy to use and explore for users. You need a custom, easy-to-use website as part of the ecommerce SEO services you buy regardless of what you carry on your website. We’ll make sure that everything is appropriately categorized and perform search engine optimization for each of your separate product pages, and most importantly that there is a link to each “title” page from somewhere in your drop-down menu.
As mentioned before, a big part of digital marketing is being able to tailor your website to your online customers. This means making it user-friendly for your target audience. Additionally if you’re considering long term benefits, you want a site that can be easily maintained as your business continues to thrive. You also want to keep in mind that you might want to update your site as you draw in revenue to keep up to date with trends.
If you fail to observe these best practices, you may notice that potential clients will be confused and then leave your site a few minutes after they arrive. If this isn’t fixed, this will result in a high bounce rate from your site and your website’s rankings will drop.
High bounce rates essentially tell search engines that your website isn’t relevant for the terms that it’s currently ranking for, which is why a high bounce rate will eventually lead to a drop in your rankings. That’s why web design and carefully curated landing pages are an imperative feature of ecommerce SEO services offered by a digital marketing agency.
One of the best ways to improve ecommerce SEO is to use breadcrumb navigation. What is it you ask?
Breadcrumbs are little links that can appear at the top of a menu, category, or product page anywhere on your website. Breadcrumbs on a website will lead you back to where you were previously, increasing the user experience.
Our expert team members will utilize this method to do page SEO by creating links and keywords to each of your ecommerce pages and maximizing the user experience of your websites for potential ecommerce customers. For the best results regarding your ecommerce website’s user experience, we can also offer user experience testing as part of our ecommerce SEO services.
5. Content creation
Since it’s already difficult to compete online with the millions of other ecommerce SEO experts, one of the best ways you can increase both your organic ranking and also draw in shoppers by creating custom content for your ecommerce store. Content can come in multiple forms, such as a weekly or monthly blog, articles, newsletters, and more.
An essential part of increasing your rankings in organic search is by having a content plan. This will serve two purposes: the first being that now search engines will have even more content to scan for keywords and phrases that have been found to increase sales and draw clients into your page, and secondly a chance to show potential customers that you are knowledgeable in your field of ecommerce.
The best part about content marketing is that it can can actually increase your conversion rates too! How does it do this? Since you’re offering unique and helpful content, you’re offering additional value to users on top of what your site offers, giving them another reason to stay.
It’s actually been proven that customers prefer companies that create custom content, which means that this is a great way that you can set your ecommerce store apart from others in your ecommerce industry. That’s why companies that use content marketing have much higher conversion rates compared to businesses that don’t create their own content.
Going back to content marketing, a digital marketing agency is likely to tell most ecommerce websites to create a blog. This is because blogs can come in many forms and have either one post a week or multiple posts a week. For your specific online store, you can customize how often you post to your team’s willingness to post.
Additionally, the content that you write about can be anything, for example you could discuss upcoming trends in your ecommerce industry or new products that are coming soon. You could also consider something interactive, such as giveaways or contests among your customers.
Additional content may include some of the following:
- Video tutorials on how to use your product/service
- Infographics that appeal to your customers
- Articles about industry trends or topics
- Big pieces of content such as ebooks
With a team of expert writers, as well as one of the highest rated ecommerce SEO agencies, our services include content marketing strategies as a part of our ecommerce SEO services, as well as other digital service that your business may require.
What type of content you choose is ultimate up to the strategy that you want to follow, and we’ll work together to decide what appeals best to your customers, and decide what services your site needs and then implement it on your site. Ecommerce SEO services include all these factors and our team of experts is prepared to go above and beyond to make your website rank as highly as possible in organic search.
Why do ecommerce businesses use SEO?
SEO offers several benefits for companies regardless of the industries they’re in but it’s especially important for ecommerce businesses. Why is that?
By using a ecommerce SEO agency, you can increase the amount of qualified leads your site attracts. In short, these are the shoppers that are most likely to actually buy your product, which means increased sales and revenue for your ecommerce company. SEO allows you to specifically target this group of shoppers by optimizing your website for the keywords that these shoppers are most likely to use in their search queries.
These keywords will often be related to your store and products, or at the very least the industry that your ecommerce company is in.
If you sell handmade pet collars, for example, it would make sense for people to include words in their queries that have similar or even the exact same words/phrases. As a result, ecommerce SEO experts would create a marketing plan that would include keywords such as: handmade pet collars or crocheted pet collars.
Remember that these are keywords that are both relevant to your business AND to your target shopper.
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Benefits of ecommerce SEO
Ecommerce SEO is able to connect you with high-value shoppers
A lot of your potential customers might be ready to hand over their their wallet for your product, but what if they don’t know your store? And that’s where SEO comes in , our ecommerce SEO services ensure that not only is your store visible but it also is attractive to clients so that you can maximize your profits long-term too.
Ecommerce SEO is essential for ecommerce because it’s essentially the online version of poster or billboard advertisements in a storefront that show sales, products and services. If you don’t use SEO to carry out page optimization you’re essentially taking away all your advertisements from the windows and leaving only your brand on the storefront. This means that your business won’t show up in searches by clients who have high buying intent.
Instead, all your competitors get these clients and they definitely wouldn’t decline more sales.
Ecommerce SEO optimizes your entire product or service
As an online store, you most likely have a wide range of products or services, even if you do have smaller and more personalized selections, you need to make sure that your potential clients can find your goods when conducting a basic online search. With our ecommerce SEO services, we are willing to optimize each of your products that you have in your business.
What happens once we do? Well, users that search for specific keywords that may be related to your product will immediately be able to find your website and your products. And if the keywords that you’ve chosen are a perfect match for them, they might just make an order for your business right there! So as you can see, it is extremely important that you find a marketing agency that will work with your team to give you the best chance possible.
If your company had chosen to only rely on traditional marketing tactics, you’d most likely be forced to settle on marketing only one or two of your products because these take up a lot more of your marketing budget. Although you could probably successfully market the majority of your popular products, you wouldn’t be able to guarantee that they show up for the people that are actually interested in buying products like yours.
With a ecommerce SEO company, you can optimize your site to reach the people that are most likely to actually become a customer of your company.
Ecommerce SEO establishes your online visibility
Ecommerce SEO also helps improve your online visibility in general to search engines. With an increased visibility, ecommerce SEO makes it easier for consumers to find your company online. This means that instead of appearing on page two of search results, you could be on page one. Since the vast majority of people don’t ever click on page two of Google, this means that this is super important.
If you decide that you want to not use SEO, the following may happen to your company:
- Lower organic search result ranking
- Higher bounce rates and less website traffic
- Reduced revenue
These are all issues that will eventually affect your day to day operations of the company if you’re not careful. Additionally, you can also think of it as a cycle, if your website has very low traffic, you’re not making any sales, which will eventually lead to a decrease in your overall profits. Anyone can see that this isn’t sustainable for any team.
With our ecommerce SEO services, our SEO company is prepared to use a variety of strategies to maximize your visibility in search results. Our team is prepared to invest the time needed to learn about your business, and custom-tailor a plan that will work for your products and shoppers.
Ecommerce SEO is very cost-effective
Especially when compared to traditional marketing, ecommerce SEO is very cost-effective. Since you only target your specific audience through focusing on keywords, you save a lot of money because you’re not needlessly wasting time and money marketing to the general masses. Instead, SEO will target the people that are most likely to buy from your specific company. It is also a digital business which ties in well with ecommerce customers and stores alike.
With the money your company saves with SEO, you can invest more into other facets of your business. For example, you could consider using that to hire a Google analytics expert to further drive your success, or invest into PPC (pay-per-click) ads that will also generate revenue.
Ecommerce SEO produces long-term revenue
Since SEO will reliably target customers that are interested in businesses like yours through keyword targeting, your conversion rate is likely to be relatively high which means you’ll be able to have a generally reliable and long-term source of revenue for your ecommerce business. Although SEO takes time to perfect and needs constant tweaks and fixes, it does deliver stellar results that are long-lasting.
It’s pretty obvious why digital marketing is now becoming the trusted choice of most if not all ecommerce stores.
With the additional results of ecommerce SEO, your business will be able to grow over time and continue to rank near the top in organic searches. What this means is that you can achieve a high number of sales while also continuing to draw in clients, expanding your products or services or even broadening the scope of your team.
Need another reason to choose SEO? Remember that ecommerce SEO is possible without paying anything at all! Compared to PPC, you’re already cutting a lot of costs just based on the fact that you don’t need to necessarily pay for every customer you draw in. You can definitely use the two in conjunction but you should keep in mind that it’ll definitely cut into your overall ROI and profits. Additionally, it might make your business dependent to some extent on paid advertising in order to attract potential customers.
Ecommerce SEO helps you compete successfully
Without an ecommerce SEO strategy, you can expect your competitors to beat you to the top of search engines, regardless of which one it is.
Even if you have the best ecommerce website with an eye-catching design that will organically attract a lot of attention, a competitor that has a solid ecommerce SEO agency will outrank you almost every time, in every search. It’s not enough to only implement these other tactics but not employ the full strategy.
With competition as intense as it is online, you need the complete package and Rank By Focus can deliver that to you. As your partner agency, we will develop a customized and innovative strategy that puts you at the top of your industry.
FAQs about SEO services for ecommerce websites
Here are some FAQs! Have any additional questions? Reach out to our team today!
What is ecommerce SEO?
Ecommerce SEO refers to SEO that is specifically for ecommerce websites. Compared to traditional SEO, ecommerce SEO implements slightly different strategies to improve your site’s ranking in search engine results.
What are ecommerce SEO services?
Ecommerce SEO services are services offered by ecommerce SEO agencies that will help your business boost your ecommerce website in the online world. These services mainly center on ecommerce-specific strategies, such as improving your online brand presence or page optimization compared to traditional SEO services that have a more general basis.
How much do ecommerce SEO services cost?
Prices for ecommerce SEO services will vary and depend on the packages the agency offers as well as their services. Rank by Focus offers customized pricing for your company’s budget.
How long will ecommerce SEO take?
Ecommerce SEO is similar to traditional SEO in the sense that it usually takes a few months to actually show results. You can usually expect to see increased rankings after approximately three to six months. This length of time for waiting is why most, if not all SEO services for ecommerce websites require a commitment of at the very least a few months.
What kinds of online stores can use these types of services?
The great thing about ecommerce SEO services is that any online store can use them! Rank By Focus has partnered with a variety of clients and different platforms.
Feel free to reach out to our team if you have any other questions about ecommerce SEO services!
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