Healthcare Storytelling

Storytelling is a great Healthcare marketing strategy that has been around for centuries. In the early days before the internet, companies would hire bards to travel from village to village and spread stories about their products or services through songs and tales.

Everyone loves a good story. And today, it’s no different [except in one way… people have largely forgotten how to tell stories.

Today, you don’t have to rely on bards. Storytelling is available as a marketing strategy for the masses, which makes it easier than ever to use—if done properly.

And yet, stories have incredible power. They can be used to create a bond between you and your customer. People like to do business with companies they feel good about, and storytelling helps you achieve that objective. Web design Toronto and Web design NYC have got some experts opinion on Storyelling.

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advantages of using stories

Let’s look at some of the main advantages of using stories as part of your marketing strategy:

  • They help create a unique brand identity.
  • They enable you to connect with your customers.
  • They help employees understand their role in helping to create your company’s vision.
  • They are memorable—both for the story you tell, and for how it makes people feel.

How to Do It

Here are six steps that will help you use storytelling to market your business or organization:

1. Start with a goal in mind. You need to figure out why you’re doing this and what result you want the story to achieve. Is it to introduce yourself? To inform people? Or maybe you want them to take a certain action. Whatever your goal is, make sure it’s clear and achievable.

2. Think about your audience – not just who they are but how they feel, what their personal interests are, and what motivates them. Then think of a few specific stories that will trigger those feelings and get your audience on board with your brand and message.

3. When you’re brainstorming, don’t limit yourself to what products or services you can offer; think about ways that people in different situations might relate to what you do. You may even come up with a story that will make people want to move from one city to yours.

4. Think about the “hero’s journey” narrative arc. This is something you see in movies, books, and television shows all the time—it’s used for a reason. It works! The hero starts off down one path but comes to a crossroads where he must choose another way. He succeeds in his quest but might have to make a sacrifice. The hero returns home, but things are different now because of his journey.

5. Once you know your audience and the “story” you want to tell, it’s time for the next step: finding a storyteller who can do this justice for you. Obviously, not just anyone can work with marketing messaging. You’ll need someone who can not only find the right story but also make it engaging for your audience.

6. Once you have a story in mind, it’s time to write or adapt it using storytelling principles that are familiar to everyone. Put yourself in your customers’ shoes and think about what would engage them the most—for instance, what’s something that would make them feel hopeful or afraid.

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