As a website owner, one of the first things people always recommend is Keyword research. Over the years there have been various updates and improvements in how you do keyword research from simple google autocomplete to more advanced tools. Many people often claim that SEO has gotten a lot smarter and keywords are not as important anymore. That is not true, keywords have always been the focus of search engines, and they largely determine the organic traffic you receive. Keyword research is extremely important if you want your business to succeed no matter the industry. So what is keyword research and how do you implement it in your business to make it thrive?
Keyword research is the process most commonly used in SEO. Here you conduct research either manually or through tools to find the terms that people are searching for. You can use the keywords for either marketing or SEO. Keyword research can provide the user with a lot of information about user intent. They can find out which questions the consumers are asking, the popularity of them, and how difficult it is to rank for them. These insights can help you build your business and further optimize it by crafting your content strategy around them.
When you first begin with keyword research, it is easy to get confused. With so much information on the internet, you often don’t know where to start. There is a simple 4-step plan that you can use to conduct keyword research for your business when first starting out:
Various firms exist in the market that offer content marketing services along with both similar services like PR and search engine optimization. These firms can be a great help for business owners who are busy with work and are not able to run in-house content marketing. But, this ease also comes with a price. Thus, for firms with a budget, doing their own content marketing is the right option. Copyblogger is a great website for people who are starting their firm’s content marketing and are in search of some tips for beginners. Copyblogger works on teaching its users how to create engaging and good quality content that can help attract a new audience and potential customers. Many other free tools exist in the market that is made to help business owners in creating content.
A piece of content is considered good if a reader is willing to finish reading it and great content refers to the content that people are willing to pay to read it. Some examples of great content can be movies, books that you pay to watch, or read. If someone regrets reading or watching any content and are struggling to go through it then that is bad content marketing. Some examples of bad content marketing can be a website filled with keyword stuffing, this type of content is not created for humans but only to rank high. However, Google has come out with new methods to find such content and implemented strict penalties for such content creators to make sure they provide users with valuable content. Coming out with bad content can be very damaging for the traffic and ranking of a website as it takes seconds for a user to click off a website that they find unhelpful. This is why content creators need to post quality content to make sure that their audience is satisfied. One great example of content marketing is the ‘Lego movie’. The movie was not made just to sell movie tickets. The movie was a 100-minute toy advert which helped Lego become the largest toy company worldwide. Thus, it is very important to be creative with content creation so that you can provide your customer with high quality content.
Adding value is the secret of content marketing. It is not a secret as this whole article stresses how important it is to come out with quality content. Some simple methods to add value to your content can be linking additional helpful resources to your content and making sure that you are focusing on solving people’s problems. For content marketers who need to find out other methods of how they can add value to their content. Carrying out a survey asking customers about the kind of content they consider helpful is a great idea. This will help you generate topic ideas for new content and also increase customer satisfaction. Asking customers about what would have been helpful for them when they were looking through your products and services can also be a great way to help you make new additions to your previous and new content and enhance user experience.
How to learn more?
Many articles and books have been written to help people understand and carry out effective content marketing. Epic content marketing’ is a great book written by Joe Pulizzi. In this book, Pulizzi advises his readers to create mobile-friendly content as researches show that most individuals search for products and queries through their phones. This makes it very important for all websites to be mobile friendly so that customers accessing them through their phones do not face any difficulty.