A Complete Guide to Personal Injury Lawyer Marketing

Effective personal injury marketing can be done both offline and online. Quality content is a must for building a following through effective offline marketing, while a well thought-out social media strategy can help build your online presence.

The Web design Toronto and Web design NYC have got some tactics to do personal injury marketing which are:

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Effective Content

Effective content will always be the key to any marketing campaign.  This is true with personal injury marketing as well.  Creating interesting content for your potential clients will help you build a following and increase the likelihood of prospective clients contacting you for legal assistance, either now or in the future.

SEO for Personal Injury Lawyers

One effective tactic when marketing for lawyers is to rank in the top 10 in Google searches.  This requires keyword research and knowing how to use them in your content.  Some tips by SEO Toronto and SEO NYC on SEO:

  • Use keywords strategically. There are times when placing a keyword next or near another word will cause that word or phrase to be more prominent in search results (known as “Google-bombing”).
  • Make sure to write for humans first . While Google ultimately ranks webpages according to their search engine algorithm, writing with humans mind can give you an edge if you ever get into a battle with other companies over the top SERP.
  • Monitor your results . Search engine optimization can be hard to stay on top of, especially for people who are not versed in SEO or digital marketing.

Social Media for Personal Injury Lawyers

Personal injury lawyers have certain advantages when it comes to social media.   Their target audience is more likely to use social media than others, because they are generally younger.  

This means that building a following only requires an investment in time rather than money, if at all.  As long as you’re posting high-quality content regularly , you should see a positive return on investment from your social media marketing.

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Keeping Up With Social Media Trends

Different types of people use different social networks, so it’s important to know which social networks are the best fit for your personal injury lawyer marketing campaign.  For example:

  • Facebook is a great platform for B2C companies or those dealing with retail clients . Your content will be shared organically and you’ll have the chance to build a following who can interact with your posts.  
  • LinkedIn is useful if you’re going after other lawyers, doctors and other professionals
  • Twitter is good if you want to increase brand awareness , as well as share articles that your audience may find worthwhile.