how to market law firm on a budget

Advertising is not an expense, it’s an investment.” It is common for law firms to see cost cutting as the best solution.

The law firm must advertise for a variety of reasons. It ensures that industry peers, potential clients and other authorities in the field are aware of the expertise and services offered by the law firm.

In today’s highly competitive market it should be a top priority to let people know who you are and what you do. By not advertising, the law firm is missing out on opportunities for new clients and business.

In this post, you’ll learn about a variety of different lawyer marketing possibilities that can help you promote your business on a budget.

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1. Write an informative blog

Blogs are useful to build relationship with your clients, so they feel secure and confident working with you. If you offer information, that the reader finds valuable, they are more likely to seek you out for professional advice or representation if needed.

Your blog does not have to be exclusively legal focused either. It can be a highly effective way to engage in a conversation about topics that they are interested in.

2.  Social media

(Facebook, LinkedIn, Twitter, etc.) Social Media is a great way to stay connected with your clients and potential clients in an informal setting. It also allows them to have a glimpse into what you do when you aren’t

working with them. Utilizing the power of social media, you can develop a strong community that knows who you are and what you do. When clients feel like they know you personally, it is more likely they will turn to you for legal representation if needed.

3. A website

Having an updated website is crucial in today’s market. It is an opportunity for you to communicate your unique message about what sets the law firm apart from the competition.

You may not be able to compete on price, but you can certainly compete on knowledge. Your site should be designed so that it converts visitors into leads and prospects into clients. Our Web Design NYC and Web Design Toronto agency will help ensure that you are maximizing conversions.

4.  Public relations (PR)

This strategy is getting more and more popular by the day. It allows you to talk about your law firm to news outlets which will further expose your practice to the general population, increasing awareness of the legal services that you offer. This can be a very cost effective way to get your practice in front of a bigger audience.

5.  Video marketing

Video is one of the most powerful tools available to today’s marketer and it is quickly becoming an important tool for law firms as well. Video can be used on social media, websites and even traditional advertising campaigns such as television commercials and billboards.

The great thing about video marketing is that it can be produced on a relatively low budget. You can create your own videos or you can hire someone to produce them for you.

6.  PR stunts

PR stunts are engaging ways of attracting attention to your law firm. For example, if you have just opened up a new office, hold an event that gets people talking. The more people are talking, the more likely they will be to remember your law firm for their own future needs.

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7.  Targeted advertising

It is beyond dispute that targeted advertising is one of the most powerful marketing opportunities available to any business today. With Facebook Advertising you can target ads to specific groups or demographics of people based upon their age, location, interests and much more. This ensures that your business is reaching the right audience for maximum effect.

8.  Newsletter

Newsletter are one of the most effective ways to keep in touch with clients on a regular basis without being too intrusive about it. Your newsletter should be enticing enough to ensure that they open it but not so interesting that they are unable to put it down.

The goal is to provide them with insight into what you do, introduce them to new ways of looking at the law and provide tips that will help their businesses grow. This could include advice on contracts, intellectual property or anything else that may be relevant to your client base.

Key Takeaway

These are great ways before hiring a web design company to get in front of potential clients who may need your legal services. It is also an effective way to get their contact information, which you can then follow up with later on.

You should always look for ways that you can provide value to their lives before asking them to support your law firm financially. This could be by teaching them something new or offering them strategies that can help them achieve their goals.