Law Firm Blogs: 17 Strategies for Getting More Traffic

Legal blog writing is a powerful way to get more traffic to your law firm’s website. In fact, the right legal blog posts can drive you countless new clients and other positive business outcomes. For example, here at SEO Toronto office, we’ve received direct inquiries from potential clients who saw something they liked on one of our blogs.

As with most things in business and marketing, success with legal blog writing takes a little bit of strategy and effort. Here are 17 strategies by Singapore SEO team to help you get more traffic from your law firm’s blogs:

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1. Choose the right topic for your law firm blog posts

The first step is always finding the right topic or angle. You can’t just write about anything and expect to get a meaningful number of readers. If you want to get the most traffic possible for your law firm’s blog, it has to be about something people genuinely care about . And you’ve got to express this topic in an engaging way that relates directly to your business and potential clients.

2. Keep posts short and sweet

Keep your posts short and sweet. Your readers are busy people who value their time. Don’t waste it with long, formal blog posts that don’t get to the crux of what you’re trying to say. That’s not how you get more traffic for your law firm’s blog. Instead, use short paragraphs in an informal style .

3. Avoid legal jargon

Don’t get bogged down in legal jargon or obscure words that may only be familiar to lawyers and other professionals . Your blog posts should be clear and straightforward for readers outside of the legal community . If you can, avoid writing too narrowly about statute law, case law, regulation, etc., and replace these more technical terms with plainer words .

4. Repurpose old blog posts

Take your most popular and successful blog posts and turn them into new content by rewriting or reposting them to a new blog platform , such as Medium . This also gives you access to more diverse readers since different platforms have different target audiences. Not sure which posts to repurpose? Check your keyword rankings from Google Analytics .

5. Use relevant images

If applicable, add relevant images or graphics to your blog posts . It’s not necessary , but it will help you get more traffic to your law firm’s news and notes blog posts . It also helps if the photo relates directly to the topic.

6. Create a visual story

If you want to get the attention of your readers , use a photo or a video to tell a visual story that draws people in . It doesn’t have to be complicated. It could be as simple as asking them for their first impressions about what they’re seeing . This helps create engagement and makes it more likely that your blog post will get shared.

7. Write for social media

When you write about an original topic, make sure it’s at least partially optimized for social media. The more shareable your blog posts are, the more traffic they’ll drive to your law firm’s blog.

8. Post regularly

If you want to get more traffic for your law firm’s blog posts, post regularly . This doesn’t mean you need to post something every day or even once a week. You can experiment with what works best for you and your readers. The key is that the content reflects real value and importance for readers.

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9. Use social media

If you want to get more traffic for your law firm’s blog, use social media . Many of your readers probably see you on social media already. But if they don’t, make sure you’re sharing links to your latest posts on Facebook , Twitter , LinkedIn and Google+ (just remember not to go overboard with self-promotion ). You can also share links to your latest blog posts on other platforms such as Medium, Reddit and Quora.

10. Get more specific with your keywords

When you’re optimizing your law firm’s blog for search engines , make sure you use relevant keywords . Just don’t keyword stuff or go crazy with SEO-focused terms; this will only lead to less engagement and less traffic . You also shouldn’t focus on head terms; instead, go for long tail keywords that are more specific and help you connect with the audience your posts target. You can also contact Us  for your Law Firm SEO.

11. Ask for feedback

If you want to get more traffic for your law firm’s blog, ask readers what they think of it . This helps build stronger relationships with readers , creates a sense of community, and lets you know what your readers want to see more or less of.

12. Prepare for negative feedback

Not everyone you ask will be happy with the law firm blog posts that are shared on your site . If someone has constructive criticism about how things could be improved, take it seriously and make a change . If a reader’s comment isn’t productive, either ignore it or post a reply explaining why the comment was inappropriate.

13. Submit your blog posts to directories

If you want to get more traffic for your law firm’s blog, submit it to web directories like Lawyerist and Justia . This will make your blog appear more frequently in search engine results and expose you to a wider audience .

14. Consider guest blogging

If you want to get more traffic for your law firm’s blog, consider writing a few guest posts on other websites . This is another way to reach new audiences and build relationships with readers who might not be familiar with your work. You can also use guest blogging to increase your search engine optimization and get more traffic for the blog posts you write .

15. Ask for links

If you have a site that’s already ranking high in search results , consider asking other websites to link back . This is a great way to diversify your traffic, build authority and credibility with readers , and increase your search engine rankings even more .

16. Respond to comments

If you want to get more traffic for your blog posts, respond to readers’ comments and thank them for taking the time to leave one . This is another way to build stronger relationships with readers and encourage them to come back and read future blog posts. It also helps increase reader engagement and your search engine rankings.

17. Ask for social shares

If you want to get more traffic for your law firm’s blog, ask readers to share it on their social media profiles . You can do this in an email newsletter or newsletter article, or include a request at the end of your posts.

Just make sure you don’t always sound like a broken record; ask for social shares once in a while (not every time you post) and experiment with ways to do it that work best for your audience.