Law Firm Microsites

What are microsites?

Toronto SEO team states that Microsites are websites associated with a company or business, but which are separate from the main site. They act as an extension of the company’s brand and often have their own domain name. 

A microsite can be one page or it can be complex enough to have its own features, colours, fonts and images. What they all have in common is that the site’s main content and links are focused on a single theme.

Example: law firm microsite for a business client website would include all of the services offered by the business as well as its contact information. The template will be styled to match the rest of the business’ website, but it will have a different URL and no other page on the main website will link to it. 

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common ways to arrive at a microsite

The most common ways for a user to arrive at a microsite are:

1. By clicking through from a search engine or typing in the URL

2. By clicking a link on the main website

3. From social media

Tips for creating your own law firm microsite

1. Keep it simple

The main objective of a microsite stated by Singapore SEO team is to draw users in and direct them elsewhere. Try not to overload the page with too much text or navigation links that take up valuable space.

2. Use keywords

NYC SEO team believes that keywords are an important part of search engine optimization (SEO). Make sure you incorporate relevant keywords into your microsite, as this will improve the page’s search rankings.

3. Promote it

Once you have a microsite up and running, make sure to promote it using social media channels and any other methods available. The more people who visit your site, the better chance of them clicking through to the final destination you want them to click through to.

4. Have a plan

Once your microsite is up, it’s important to have a solid plan in mind for its next stage of development. Keep in mind that you can always edit the content later on, but you’ll want to create the page with future updates in mind from the beginning. You don’t want to have to rework the entire page when you want to add a new service or client.

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