Video Marketing for Lawyers

You’ve probably heard the phrase “a picture is worth a thousand words” but what about video? Video can be just as powerful when it comes to marketing your law firm. Toronto SEO team formulate that explosion of social media has made it easier than ever for anyone with a phone to make their own videos. 

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Video Marketing for Law Firms in 13 Simple Techniques:

1. Strategic Planning

Before you can create a video, you need to have a plan for it. Video marketing takes time, effort and above all else, strategy. Don’t rush into it or your video will come out unfocused. You’ll lose potential clients who are turned off by the blurry images or incoherent message.

2. Making a Plan

Write a script for your video. A great tip that I have is to write out the words in complete sentences instead of just writing bullet points. It seems simple, but it will make a huge difference when you’re talking on camera because it’s harder to be eloquent when you’re simply reading information from a note card.

3. Social Media

Social media is super important in any form of marketing. You can use Facebook, Twitter and Google+ to market your firm for free. Being on social media will make it much easier when you want to share a video because if you post it on one site (like Facebook), the video may show up on several other sites like Twitter or Pinterest.

4. Call-to-Actions (CTA)

A call-to-action is a phrase placed at the end of a video that tells viewers what to do next. It could be something as simple as “click here to send us an email” or it could be asking users to like you on Facebook or retweet your post.

5. Customizing the First 15 Seconds Video

The first 15 seconds of your video are the most important. This is what will make people stop scrolling through their Facebook newsfeed and watch what you have to say. That’s why it needs to be perfect.

6. Optimizing Titles, Descriptions and Tags

There are three parts of your video that you should optimize. The title, description and tags you use all play important roles in helping the videos rank on search engines. You can even go so far as to include keywords, but don’t get overzealous with it.

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7. Email Marketing

NYC SEO says that after your video is on YouTube and you’re sharing it on Facebook and Twitter, the next step is to email your list telling them about it. That way, they can watch it and share it with their friends. You could even email a link directly to the video without the description or title text if that’s more convenient for you.

8. Writing a Script for Your Videos

As mentioned earlier, your script is extremely important. You can’t simply ramble on and expect to be able to edit it later. Your video needs to convey a message and make sense in under two minutes.

9. Choosing the Right Voice-over Artist & Recording Format

There are two ways to record your video. You can either write out a full script and read it in front of the camera or you can hire a voice-over artist like myself to do the work for you. I recommend going with the latter option because it will make your life much easier in post production when you’re trying to edit everything together.

10. Using Your Own Face

You might be wondering why I included this point because it seems like such an obvious one, but the truth is that sometimes people don’t use their own face in their videos. If you have a decent webcam and a good internet connection, you can record your own video with your face in it. It might seem weird at first, but it will be worth it when you’re playing the video for potential clients.

11. Editing Software

Editing software is a must-have for anyone starting out with video marketing. There are several options on the market, but our two favorites are Windows Movie Maker and Cyberlink PowerDirector.

12. Music Rights & Legal Issues

Before you start picking out music, be sure to check the copyright laws of your country. You might have to write a licensing agreement or pay a royalty fee for commercial use.

13. Breaking the Rules

The list of rules is by no means exhaustive and some of them can be broken if you have a decent camera, a good script and a lot of time to edit your video. With that being said, sometimes breaking the rules works out in your favor. If you’re new to the market and there’s not much competition for your niche, you have nothing to lose. Just remember that your videos need to be simple so the average person can understand what it’s about in two minutes or less.