Digital Marketing for Lawyers
The basic premise of search engine optimization (SEO) is simple: Maximize your law firm’s visibility online by taking advantage of proven techniques to rise higher in search results. These techniques range from creating content that positions you as an expert, to technical tasks such as ensuring your website’s structure and code is correctly optimized.
While SEO can be a significant investment, it’s an essential part of the marketing mix for those in a marketplace as competitive as the legal space. There are challenges, though: Some law firms that hire outside companies may become frustrated at the lack of transparency or failure to improve search engine rankings. Those who attempt to manage SEO in-house may find a lack of qualified candidates that are good at Local SEO, copywriting and link building. These are all unique qualifications that aren’t usually found in one person. Whether you fall into either of those categories or are new to SEO, this search engine optimize guide for attorneys can help you realize the ROI you should be getting from your investment.