Google My Business Listing
how to optimize your Google My Business listing
This article is about how to optimize your Google My Business listing. Many individuals and business owners have discovered the power of a well optimized Google My Business listing but do not know how to accomplish this task. This google maps marketing guide will help you understand all that is necessary, by answering many questions you may have regarding google maps SEO and google maps marketing.
Google My Business Vital To Local Businesses
It’s important for local businesses to add their listings on google maps as soon as possible because the more complete the information, the easier it will be for customers to find and contact them – giving them an edge over competitors who don’t create a listing at all or do so later on in time. Also note that many potential customers would rather search for products/services using their phone than online so having your Google my business up and running early on google maps can give your business an advantage over your competition on local search results.
If google my business is done correctly, there is no doubt that your local search results will increase dramatically and become more targeted as well due to having a GMB listing which will also help you analyze keywords better and increase organic leads coming through the door because you’ll be listed in mobile apps such as discover, maps or many other places (depending on what your business is).
How to create google my business listing
In order to create a Google my business listing that will get noticed, it’s important to make sure you do the following: Include contact information, hours of availability, and what you offer. Have photos of yourself and your storefront available on the site so customers can feel like they’re there interacting with you. Provide a map of where you are located and what other services are in the area (to provide an easy-to-find convenience factor). In addition, make sure your google my business profile has complete and accurate information about everything your google local business has to offer.
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Make sure you fill out all the information that is being asked of you from the beginning and double-check what you’ve written once you’re done. Don’t leave any pieces blank or get sloppy with your sentences because it will make it appear like you don’t know what you’re doing – which may cost potential customers and therefore harm your local business in the long run. Try answering some questions about yourself so people can feel like they really know who they are dealing with when they come to your place of work. Doing this will show that a lot of time was spent on your google my business listing and that you will be reliable, helpful, etc. to potential customers. The more care you put in writing this information the more likely people will want to purchase your products or services because they feel a connection with your company.
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GMB Description
If there’s anything else you’d like your customers to know about your business or what you do feel free to write it in the description area as well. For example “We use natural products” or ” We understand that everyone is different and will treat everyone as such”. Adding services that you offer helps a lot. Explain the services + estimated pricing.
Adding website to your Google my business
If you’d like you can include a link to your website. A lot of people prefer to get more information from there because it’s where they can see all the products and services that are available for them – plus many people do their research on their phone while they’re driving, so if this is something you’d like to do be sure to add one in.
When searching for businesses on mobile or desktop Google will usually show businesses that are within your area at the top of results (if they’re relevant) so people can find you easily. The more information you add to this section the higher your chances of showing up on pages 1 and 2 of Google – which means more visitors for your business.
Adding visuals to your Google My Business listing
Be sure you post photos of your storefront (the look may make them feel like they could have an enjoyable experience there). You should also include a picture of your location since many times people are using their phones while driving so it’s easier to tell if they know where it is or not if there’s a photo available that shows a sign, building, street name, etc.
Optimizing Keyword
Use the name of your city or town in the address area so people will know where they are if they’re unsure (you could include state and zip code as well). This is a great idea because not only can mobile users get some quick information about how close they are, but desktop searchers aren’t always sure if businesses that aren’t local for them would be worth trying out. If they find any reason why a business might not be providing good service or products then this should help to eliminate their doubts.
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SEO is an acronym for Search Engine Optimization, which is the use of techniques and tactics to increase organic traffic to a website by obtaining high-ranking placement in search engine results (Google, Bing, Yahoo, etc). Quality SEO strategy will ensure that your website appears at the top of the search results.
Using the latest White Hat SEO techniques, Rank By Focus can help improve your business’s search result ranking. This improvement can drive more traffic to your site, resulting in more conversions!
Adding local landmarks
Mention nearby popular landmarks like schools or parks in the description area since searches like “salon near me” often come up in mobile searches.
Phone Number + Booking Link
Include a phone number so that people can reach you quickly. Many times when people are searching on smart devices they’re not looking for websites but rather contact information to get questions answered or to make appointments – so if your business shows up and has missing or outdated information, it will most likely fall down the list of search results.
Update Your Google My Business Often.
Be sure you update this information at least once every 2 months (either by including an announcement about the date here or adding another link that goes directly to your Google account). This monthly reminder will ensure that customers know there is new info available online from you. If you’d like to learn more about what we have to offer and why we’re so good at what we do, check out our website. We make sure that you’ll be satisfied with your haircut in no time.
Answering Questions About Your Google My Business / Local Business
Answer any questions that visitors might have in a separate page if you have people who are asking similar things repeatedly. You could also just create a blog page where all of your responses and thoughts go so people can easily find them, or you can include this detail in the reviews section (although not everyone will necessarily be writing about their own experiences). Either way, it’s important to show how helpful and knowledgeable your employees are so that more customers feel comfortable giving them a shot when they come in for services like haircuts.
Consistent Google My Business Content Upload
Update this page with new content on a regular basis so it doesn’t get outdated or ignored by search engines and customers. Of course, the more frequently you add info, the better (but don’t do this too often where people start thinking you don’t really know what you’re doing). It’s just important to always be growing and improving because otherwise things can go downhill in no time. Then again, if customers see that there are consistently good updates being made then they will probably feel more confident about giving you a try when they need services like haircuts.
Be sure to post pictures of your customers when they receive their services (if possible). This is just another way for people to see what you have to offer and decide whether or not they want to come in for a visit. You could also ask if they have any new pics which would be great because this will help spread more publicity around – especially if the customers you’re working with are famous, popular, or influential in some other way.
How to increase your Local SEO Rankings
Local SEO is the process of optimizing a website for a local business in order to rank it higher on search engine results pages when someone is looking for similar businesses nearby. Local SEO services often involve optimizing online business listings, editing listings on sites like Yelp and Facebook, and increasing the visibility of your business’ social media presence.
#1: Optimize Your Website
One of the first steps to take when embarking on a Local SEO campaign is to optimize your website. In order to do this, you need to make sure that your site has all of the necessary information in its meta tags: your name, address, phone number, hours of operation, etc. You should also use keywords relevant to your field throughout all of the content on your site.
#2: Add Links to Other Local Businesses
Adding links to other local businesses is something that you should be doing throughout your entire site. This will help boost their rankings as well so if they’re relying on Local SEO in order to get more customers, you’ll be able to help them out too. If a website is going to have its own ranking systems for local businesses or other things of the sort, you can always link back to them from your website’s content and improve their standing with the search engines as well.
#3: Make It Easy For People To Get In Touch With You
To make it easy for your customers to reach you, you should have an email ready on every page of your website. This way, even someone who’s not familiar with the site (or hasn’t been there before) will be able to see how they can contact you if they need anything once they’ve finished reading about what you offer. Be as specific as possible so that a novice user will actually know how to find the right email address and send off their request.
#4: Use Local Keywords In Your Website’s Content
This is quite possibly the easiest thing that you can do in order to improve the rank of your business online. If people are searching for a specific service that you offer, you should be using keywords like “local repair” or “nearby locksmith” so that your site can show up in search results. These will help to boost your ranking and put your business at the top of the list on any page where those phrases are being discussed.
#5: Link Your NAP To Other Platforms
Your NAP (Name, Address, Phone Number) should always be consistent across all platforms – even if it’s just changing the name or address slightly on Yelp, link back to these pages from whatever social media platform you’re using. This way people can easily find you after reading half-way through one of your posts about a different business!
#6: Get A Domain Name
Having a domain name that’s easy to remember and spell is an excellent way for you to stand out from the competition. If someone already knows that they need your services, they can just search Google for “West Coast Cleaners” and those results will likely be towards the top of the list instead of somewhere near the very bottom – where most people stop looking once they find what they were originally looking for!
#7: Make An Optimized Local Landing Page For Your Business Location
This is great for those who can’t get a blog up or are having trouble with getting the work done at all. When someone searches for “West Coast Cleaners”, you should have an optimized webpage that comes up – even if it’s just a basic directory page . This page should include things like driving directions, phone number and hours of operation as well as any other special services that aren’t available online in order to explain why people should visit your store.
#8: Submit Your Site To All Of The Local Directories That You Can Find
For a complete list of local directories in your area, check out this extensive link directory . Make sure that when you’re submitting your website, you fill out the information completely so that there’s no question as to who is responsible for the content. This also helps with ranking because if people see a name associated with an online resource or article, it will usually be more trusted than something just coming up in random search results.