SEO For Dentist

One of the main factors of success for any business, including a dental practice, are clients, and in order to keep growing your business, you must continue to attract new patients. Nowadays, more people than ever before are turning to the internet for answers, and when in need of a dental practice, will often turn to a search engine to search for dentists nearby. In order to take advantage of this trend, understanding dental search engine optimization (SEO) as a dental practice is a must. However, it will not be enough to just understand it. Competing dental practices will also be doing their best to drown you out on search engine rankings, which makes it imperative that you maximize your own practice website’s visibility and follow through on best practices for your website design to truly beat out your competitors for those first page spots. This is what will determine the success of your dental practice.

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What is Dental SEO?

SEO is short for “Search Engine Optimization” and is the process of optimizing your practice website to appear as high up on search engine results pages (SERP) as possible so that people who use search engines to access information will see your dental practice’s website appear first. The higher up it appears on SERP, the more likely people will click on it, which in turn boosts your website’s traffic.

In order to optimize your dental SEO, there are certain key words that must be found on your website in order to boost your website on the search engine rankings. As such, it is important to do keyword research. Those keywords must be included on your website for the most organic search results when, for example, people search “dentists in my city” on Google. Much of your dental SEO’s success will depend on keyword research. SEO for dental practices is often overlooked, but is so important in allowing your practice to gain the recognition and clientele it deserves.

How do you do Dental SEO?

There are many complex factors to take into consideration when working to boost your SEO, including the needs of both audiences that your website needs to serve: visitors and SEO. This means knowing exactly what your visitors are looking for, and also exactly what search engines are looking for when they decide how to rank websites to make sure your own falls as high on that list as possible.

It is undeniable that more and more people are now relying on the internet to search for information and resources, turning to search engines like Google to spit out top-rated websites to meet their needs. This makes your website the first point of access when they stumble upon your business. Depending on how well designed your website is, it can either catch the attention of the visitor, or repel them to exit, making you lose another potential patient as a practice. Your practice website is a representation of your dental practice, which means it’s extremely important for your website to have both quality content and also give an unforgettable user experience.

When you hire SEO services, they can help audit your practice website and determine the things that need to be changed to meet the algorithm of search engines. By meeting certain requirements, it can boost your SEO, making your website more likely than others to appear at the top of search engine results pages (SERP).

Hiring an SEO company will make it easier for your website to adhere to SEO best practices, and will also make it easier to meet the SEO standards in terms of SEO marketing, ranking factors, dental SEO strategy, and marketing strategy to help boost your online presence and your presence on social media platforms to attract the most potential patients as possible.

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Rank by focus is an experienced and passionate team of professionals that live and breathe web design and search engine optimization (SEO). All our services are offered in-house and are integrated to exceed your business requirements.  We service to clients all around the world, focused in TorontoMiamiNew YorkMalaysia and Singapore.
 

Factors that affect your Dental SEO:

1) Dead Ends or 400 Errors

No one likes to click into a page that doesn’t work. Dead pages also speaks to the maintenance of your website, making your dental practice look sloppy or lacking in credibility. When dead ends or 400 errors occur, visitors will not spend extra time to dig deeper to find information they need. They will simply leave, making you lose another potential patient. Good Dental SEO will make sure to fix or get rid of any dead ends or 400 errors.

2) Content Organization

When your website’s content is structured and organized, it can lead to a more pleasant experience for the visitor, encouraging them to spend more time navigating and exploring your website. It also makes it easier for search engines to crawl your website. Getting rid of irrelevant content on your website is also important, as it does not boost your SEO nor is it helpful in optimizing your website.

3) Meta Description, Meta Title & Alt Tags

Meta titles, tags, and descriptions are important elements of SEO. The title tag is what appears on the search engine as your title listing. Make sure the title is short and concise, but also compelling enough to make visitors want to click on your link.

A meta description is approximately 30 words and will appear as a short blurb on the search engine to accompany your website’s title. The meta description should include important keywords and similar to the title, further convince readers to click in. However, it’s important to keep in mind that your dental practice’s website meta description may not always show, search engines sometimes replacing it with a random blurb from your website.

Alt tags are often assigned to images and can reinforce the keywords present on your website to appeal even more to search engines. When using alt words, make sure these alt words aren’t spam or consist solely of keywords that you’re just trying to shove in for the sake of including more. These alt tags should make sense.

4) Headings

Use of headings is so important in increasing your website’s navigability and also in helping search engines identify your website’s content. Headings, such as H1, H2, H3, H4 and so on, are actually read by search engines.

5) Inbound Links

Inbound links are links from other websites that lead back to your website. When other websites link back to your website, it increases your website’s performance, visibility, as well as visitor traffic to your website. This further increases the possibility of converting visitors to your website to actual patients of your dental practice.

6) Internal Links

Links from one section of your website to another is important in increasing your website’s navigability. Making it all interconnected will lead your visitors smoothly through your pages. This is also helpful for search engine spiders to do a complete crawl through your website.

7) External Links

External links are important in indicating that you’ve done your research, and that you are pointing to other sources of credibility to back up the information and content on your website. When several different websites provide the same information, it makes your content more reliable. Each search engine often prioritizes ranking quality content for their users, which means that if you have a lot of quality external links, it is more likely that your dental practice’s website will rank higher on the SERP.

8) Word Count & Keywords

Optimizing your website’s word count with important keywords will boost your website’s ranking on the SERP. Important keywords to include will be based on what people are searching on search engines and will also be based on what your competitors are using on their websites. Tools such as Google Analytics, Google Keyword Planner, or Keywords Everywhere can be helpful in identifying keywords.

Word count is also important in optimizing your SEO. For example, a website post with 2,000 words in the sections will often rank better than a website with only 500 words in those same sections.

9) On-Site Website Security

Website security helps protect your website against unwanted and malicious attacks. This can compromise your information and spread viruses to your visitors when they click into your website for information. This would be a sure-fire way of losing and repelling potential clients. On-site website security is non-negotiable.

10) On-Site Page Speed

It is no surprise that people are impatient, and when people are looking for information, they want it as quickly and conveniently as possible. The longer the page speed, or the longer it takes for any page of your website to load, the more likely visitors will click out of or exit from your website, making you again, lose out on potential clients. Page speed is important but is often overlooked.

11) Calls to Action

Be transparent about next steps! Make sure potential clients know exactly what to do to inquire about services, as well as exactly what will happen if they choose to follow through. Make it as easy as possible for them to reach out and create a professional relationship with your dental practice. For example, adding buttons on your website or tools that visitors can click on can be extremely helpful in motivating potential clients to take that next step.

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We aim to drive up 25% – 40% increase of traffic to your website!

drive up 25% - 40% increase of traffic to your website!

Traffic Increase Through SEO

Do Dentists Need SEO?

The dental practices that are ranked at the top of Google most likely have SEO experts on their teams. If you want to take your own dental practice to the next level, it would also be a good idea to look into hiring dental SEO services of your own. Dental SEO services will include digital marketing, dental marketing, internet marketing and the development of a marketing strategy that will work best for your unique practice with the ultimate goal of increasing your visibility to attract as many potential patients as possible.

There are countless dental practices out there with their own dental websites which may have a strong social media and online presence and SEO strategies of their own. Hiring SEO services to boost your own dental SEO can have a strong and positive impact on your own practice, which can give you a huge return on investment. Online marketing has never been more in demand, and can transform your website seemingly into a brand new dental practice.

Rank By Focus Plastic Surgeon Marketing company creates an impression for all of its users. Our vast range of services are unmatched compared to any of our competitors. We only work with authenticity and are persistent in giving you high-quality SEO for your webpages. 

Our company that also serves New YorkMiami, LAMalaysiaSingapore have a great understanding of the ever-changing ranking factors for plastic surgery and cosmetic surgeon niche, google core algorithm updates that can affect your position on the SERPs. We are trusted throughout Singapore for our well-planned designs that give your page more engagement. As a result, your CTRs will increase and so will your search engine ranking. We are committed to helping you promote and grow your website through our experienced plastic surgeon marketing specialists. 

Can I do my own SEO?

The answer is yes – you can definitely do your own search engine optimization. However, it is important to acknowledge that dental SEO is not often in the area of expertise for many dentists. As such, the amount of time you may find yourself spending on researching, understanding and improving your website’s SEO may not end up with the satisfactory results that you may have been expecting. SEO is an extremely complex subject, and sometimes, hiring your an SEO expert may be the best thing for your practice.

SEO experts who have knowledge in dental marketing, dental SEO services, search engine marketing, user experience and have past success in boosting the online presence of dental practices are likely to be the best bet. There are a variety of complex factors that go into internet marketing, and if you want to improve your local SEO and attract those potential patients, you should either hire a SEO expert or make sure you do absolutely tons and tons of research, especially on ranking factors. However, if your priority is saving those big bucks, then doing your own SEO is definitely possible and can save you quite a lot of money.

Improving your website’s SEO can sometimes take a long time, depending on the issues identified with your website, whether it be content or other technical issues. It can take even longer to reach the first page of any search engine results page. Hiring a SEO expert can help expedite that process, and boost your dental marketing, making your practice one of the first to be visible on any search engine.

In the end, no matter which route you decide to go, it’s important to determine your SEO strategy so that you have a game plan moving forward. Figure out what’s working for you and what isn’t, and aim to fix that within your SEO strategy so you can dominate search results and compete with other top dental websites.

Frequently asked questions

SEO is no precise science where ‘as long as you follow this theory/formula, it’s will be 1+1=2.’ SEO agencies aim to rank websites, and some will be better at it than others based on their strategy and technique.

Google ranks websites based on their assessment of each website. Ranking is the process where Google determines, which websites would users be interested in based on the searching patterns. That said, Google makes and modifies their algorithms regularly based on their users searching trends. What SEO companies do is cross-examining the successfully ranking websites with those performing poorly, then determining what are the elements that play a role in impacting their ranking. Their job is to research, analyse, then plan a strategy, based it on page SEO, and off page SEO,  that will increase the rankings through their services as they have no control over Google’s filtration system. Though, as you are on your journey to finding the SEO company for your specific business needs, we highly recommend that you should see to their work portfolio and case studies. This will give you a better insight to what their approach is, how they operate, and where you can gain the value in the growth of your brand and business.

Depending on the nature of the industry you are hoping to rank in, the amount of time it takes for your business to rank may vary greatly. This is where booking your consultation today will help you understand this a lot faster and save you time and money. The process for SEO to start ranking your website can take anywhere from as short as 4-6 months, ranging up to 24 months. Why? What it comes down to is how niche is your subject of matter. For instance, if you are hoping to rank for internet service or car wash, you can expect a lot of competition. That means to join into the competition will take months of hard work for your SEO team to push your website against your competitors. Meanwhile, if your brand and business is very unique, just like Tamagochi, Lego are and it is something highly unique and you dominate the market, then ranking will be much faster with much less competition. In those cases, the focus is continuing SEO to maintain your strong ranking ensuring it’s long term consistency.

Take one step back and consider: why would you even consider SEO to begin with? The only reason why you would consider Search Engine Optimization is that you want to see your website listed first thing when clients are looking for a service or product that you are providing. How can clients find you if you’re anything beyond the first page? This means, if you are considering SEO while sitting on 2nd page onward, most of your business and traffic is currently coming from your other sources of advertising, be it word-of-mouth, marketing ads, etc. That being said, start by noting and tracking your visiting and sales volume prior to starting SEO. Get a concrete average, so that once you start the SEO for your business, you can see the performance of the later months. Give it time, as mentioned earlier. Communicate with the team that is working on your SEO: during the consultation stages, they should have given you an estimation on performance times. If there is no noticeable increase occuring, then chances are that the SEO strategy and efforts exercised are not for you.
Here with Rank by Focus, we provide monthly reports to show you the movement for your keywords rankings. We are more than happy to review any areas of concern you may have to ensure maximized performance for your website. Start here today and speak with our dedicated team!

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