Digital Marketing for Lawyers

The basic premise of search engine optimization (SEO) is simple: Maximize your law firm’s visibility online by taking advantage of proven techniques to rise higher in search results. These techniques range from creating content that positions you as an expert, to technical tasks such as ensuring your website’s structure and code is correctly optimized.

While SEO can be a significant investment, it’s an essential part of the marketing mix for those in a marketplace as competitive as the legal space. There are challenges, though: Some law firms that hire outside companies may become frustrated at the lack of transparency or failure to improve search engine rankings. Those who attempt to manage SEO in-house may find a lack of qualified candidates that are good at Local SEO, copywriting and link building. These are all unique qualifications that aren’t usually found in one person. Whether you fall into either of those categories or are new to SEO, this search engine optimize guide for attorneys can help you realize the ROI you should be getting from your investment.

SEO for Lawyers

Attract Local Patients and Grow Your Business

The success of your law firm can depend on how you rank on the Search Engine Results Pages (SERP). You could be doing everything for your law firm, but if your law firm’s website doesn’t appear when someone searches “lawyers in my city”, you could be losing out on potential clients. We can help you with optimizing your law firm SEO strategy to make your website stand out amongst competing law firm websites. Make your law firm more visible to prospective clients on social media, and make sure their experience with your website is as smooth and compelling as possible. The success of your law firm can be heavily impacted by your SEO success.

Get new patients and customers who are searching for your services in your area.

If you’re a plastic surgeon, you know the importance of reaching a steady number of new patients. And today, that means you need to be easy to find in online search results.

Rank By Focus is a leading medical and healthcare digital marketing company for Surgeons, Doctors, Private Practices, Clinics and Hospitals. We specialize in lawyers website design, law firm marketing for professional practices.

Our approach to law firm SEO

What is Law Firm SEO?

The marketing landscape has evolved drastically, and so have law firm marketing and cosmetic advertising strategies. Traditional marketing tactics still have their place, but no practice can expect to grow without a proper digital marketing and advertising plan.

SEO stands for “Search Engine Optimization“. A Law firm’s SEO is specific to law firm websites, optimizing your website to appear as high up on the SERP as possible so that people who use search engines to access information will see your law firm’s website appear first. This is because when people use search engines, those search engines actually index and organize their content for the convenience of those internet users. By optimizing your law firm’s SEO, your website will gain the visibility it needs to drive success and bring in potential clients.

In order to optimize your law firm’s SEO, there are certain key words that must be found on your website in order to boost your website on the search engine rankings. As such, keyword research is important and must be included for the most organic search results when, for example, “lawyers in my city” is searched by internet users. Your law firm’s website SEO success will depend on keyword research. SEO for law firms is often overlooked, but is so important in allowing your law firm to gain the recognition and clientele it deserves.

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IMMIGRATION LAWYER [your city]

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Rank by focus is an experienced and passionate team of professionals that live and breathe web design and search engine optimization (SEO). All our services are offered in-house and are integrated to exceed your business requirements.  We service to clients all around the world, focused in TorontoMiamiNew YorkMalaysia and Singapore.
 

Why is SEO important for my law firm?

Optimizing your law firm’s SEO boosts your organic search engine rankings, which will then boost the probability of potential clients stumbling upon your website, which can then lead to them becoming actual clients of your law firm.

Optimizing your law firm’s SEO will mean many different things, some of which include:

  • Assessing your law firm’s current online foot print
  • Taking action to make your law firm stand out amongst competing law firm websites on search engine results pages (SERP)
  • Experiencing the success of what increased visibility can do for your law firm

SEO Strategy is a long-term marketing strategy that will reap the best results if commitment to it is extended over a long period of time. Hiring a professional SEO company to expertly improve your law firm’s SEO can have a tremendous positive impact on how your law firm is seen by potential clients through search engines.

These days everyone is turning to Google for solutions to their problems.  And if you want your business to be a solution then investing in a local SEO strategy can make your brand, your business visible to millions of new potential clients.

We take clear and precise steps to make sure you show up in first page search engine results.  Kickstart your online presence by dominating local search results today!

Attorneys need a website because the way that consumers find businesses has changed.

This isn’t a new idea, obviously, as the Yellow Pages are not (and haven’t been for quite some time) the go-to source for research that they once were.

Businesses need the best resource to answer searchers’ queries and intent and showcase the business’s expertise.

A website, no matter what business you’re in, is the central hub for your search engine optimization strategies. It’s the foundation of everything you’ll do to put yourself in front of your ideal prospective client, as well as create and promote your brand.

What Is SEO? and Why does my law firm need a website and SEO?

SEO is one of the most searched for word on the internet, with about 2 million searches. 

The word SEO means Search Engine Optimization. 

Essentially it is the process through which a person can increase traffic to their website by organically ranking higher in the search results. SEO is the way you can optimize your page, so it ranks on the top spots. There are three main factors of SEO that should be focused on. This includes quality contentkeyword research and building of strong high-quality backlinks from other sites around the web to improve authority.

All plastic surgeons wants that top spot on the first page of Google, because that’s where the clicks are at! In fact, few people actually click to the 2nd page. As users tend to see top sites as more credible and reputable, search engine optimisation will help you drive more visitors (and sales!) to your site.

As TorontoMiamiNew Yorksingapore and Malaysia Trusted SEO Agency, we’ve provided impeccable SEO campaigns, starting with a SEO Audit, then to SEO strategy, catering to thousands of clients both locally and abroad. We’ve worked with businesses of all sizes across all industries, and helped countless brands increase awareness, authority and revenue. 

At Rank by focus we take pride in giving our client’s page the recognition it deserves. We provide the client with unmatched SEO Strategies that are exactly what their website needs. It ensures the best results and your website ranks well. We offer a wide range of services around the world that are the best solution for your needs. These include an SEO Audit, a customized SEO plan and much more. 

We are the experts in making your website Search Engine Optimized. With numerous happy clients and websites that are highly ranked. Rank by Focus is the only thing you need to get your business started and generate traffic. Our team of plastic surgery marketing experts work tirelessly to ensure we get results. With quality content, fast and eye-catching design and Search Engine Optimized Landing Page, it’s the all in one package. So hurry up and connect with us. Our plastic surgery marketing experts are here to help. 

Your law firm website will serve two audiences: visitors and SEO. In order to be successful, you will need to adhere to the needs of both, and that means understanding what visitors are looking for as well as understanding what search engine optimization (SEO) are looking for to make sure your website ends up as high as possible on search engine results.

Nowadays, the most common way for people to access or search for information is through online search engines, which makes your website their first point of access if they happen to stumble upon it. The higher up your website is on the search engine, the more likely it is that people will click into it. Your website is a representation of your law firm, which means it’s imperative for your website to have quality content and also give an unforgettable user experience. If either of these are lacking, it increases the chances of people simply just backing out of and exiting out of your website, which makes you lose out on potential clients.

 

EXPERIENCED IN THE LEGAL LAW FIRM FIELD

Injury Lawyer

The most appealing design optimized for your injury legal website needs.

web design law firm

Divorce Lawyer

Your online presence needs to convey your compassion and emotional connection. Your niche, your style.

Immigration Lawyer

We know your clients are going through great changes. Making the fitting aesthetics to best match your needs is key.

Family Lawyer

Family and law are difficult matters to mix together. We will put together the right elements to bridge the gaps, best suited for your clients.

show up number #1 for

IMMIGRATION
INJURY
DIVORCE
REAL ESTATE
INTELLECTUAL PROPERTY
CRIMINAL DEFENSE
and many more FIELDS

Here we understand that results speak louder than words.
We aim to drive up 25% – 40% increase of traffic to your website!

drive up 25% - 40% increase of traffic to your website!

Traffic Increase Through SEO

Factors that affect your Law Firm SEO:

The success of your business is the sound proof of our performance and results. 
We are transparent every step along and we are more than happy to deliver you the report for your business.

Rank By Focus Plastic Surgeon Marketing company creates an impression for all of its users. Our vast range of services are unmatched compared to any of our competitors. We only work with authenticity and are persistent in giving you high-quality SEO for your webpages. 

Our company that also serves New YorkMiami, LAMalaysiaSingapore have a great understanding of the ever-changing ranking factors for plastic surgery and cosmetic surgeon niche, google core algorithm updates that can affect your position on the SERPs. We are trusted throughout Singapore for our well-planned designs that give your page more engagement. As a result, your CTRs will increase and so will your search engine ranking. We are committed to helping you promote and grow your website through our experienced plastic surgeon marketing specialists. 

1) Dead Ends or 400 Errors

No one likes to click into a page that doesn’t work. Dead pages also speaks to the maintenance of your website, making your law firm look sloppy or lacking in credibility. When dead ends or 400 errors occur, visitors will not spend extra time to dig deeper to find information they need. They will simply leave, making you lose another prospective client. SEO for law firms will make sure to fix or get rid of any dead ends or 400 errors.

2) Content Organization

When your website’s content is structured and organized, it can lead to a more pleasant experience for the visitor, encouraging them to spend more time navigating and exploring your website. It also makes it easier for search engines to crawl your website. Getting rid of irrelevant content on your website is also important, as it does not boost your SEO nor is it helpful in optimizing your website.

3) Meta Description, Meta Title & Alt Tags

Meta titles, tags, and descriptions are important elements of SEO. The title tag is what appears on the search engine as your title listing. Make sure the title is short and concise, but also compelling enough to make visitors want to click on your link.

A meta description is approximately 30 words and will appear as a short blurb on the search engine to accompany your website’s title. The meta description should include important keywords and similar to the title, further convince readers to click in. However, it’s important to keep in mind that your law firm’s website meta description may not always show, search engines sometimes replacing it with a random blurb from your website.

Alt tags are often assigned to images and can reinforce the keywords present on your website to appeal even more to search engines. When using alt words, make sure these alt words aren’t spam or consist solely of keywords that you’re just trying to shove in for the sake of including more. These alt tags should make sense.

4) Headings

Use of headings is so important in increasing your website’s navigability and also in helping search engines identify your website’s content. Headings, such as H1, H2, H3, H4 and so on, are actually read by search engines.

5) Inbound Links

Inbound links are links from other websites that lead back to your website. When other websites link back to your website, it increases your website’s performance, visibility, as well as visitor traffic to your website. This further increases the possibility of converting visitors to your website to actual clients of your law firm.

6) Internal Links

Links from one section of your website to another is important in increasing your website’s navigability. Making it all interconnected will lead your visitors smoothly through your pages. This is also helpful for search engine spiders to do a complete crawl through your website.

7) External Links

External links are important in indicating that you’ve done your research, and that you are pointing to other sources of credibility to back up the information and content on your website. When several different websites provide the same information, it makes your content more reliable. Each search engine often prioritizes ranking quality content for their users, which means that if you have a lot of quality external links, it is more likely that your law firm’s website will rank higher on the SERP.

8) Word Count & Keywords

Optimizing your website’s word count with important keywords will boost your website’s ranking on the SERP. Important keywords to include will be based on what people are searching on search engines and will also be based on what your competitors are using on their websites. Tools such as Google Analytics, Google Keyword Planner, or Keywords Everywhere can be helpful in identifying keywords.

Word count is also important in optimizing your SEO. For example, a website with 2,000 words in the section regarding finding a personal injury lawyer, criminal defense lawyer, or even finding a car accident lawyer will often rank better than a website with only 500 words in those same sections.

9) On-Site Website Security

Website security helps protect your website against unwanted and malicious attacks. This can compromise your information and spread viruses to your visitors when they click into your website for information. This would be a sure-fire way of losing and repelling potential clients. On-site website security is non-negotiable.

10) On-Site Page Speed

It is no surprise that people are impatient, and when people are looking for information, they want it as quickly and conveniently as possible. The longer the page speed, or the longer it takes for any page of your website to load, the more likely visitors will click out of or exit from your website, making you again, lose out on potential clients. Page speed is important but is often overlooked.

11) Calls to Action

Be transparent about next steps! Hire our web design law firm agency,  Make sure potential clients know exactly what to do to inquire about services, as well as exactly what will happen if they choose to follow through. Make it as easy as possible for them to reach out and create a professional relationship with your law firm. For example, adding buttons on your website or tools that visitors can click on can be extremely helpful in motivating potential clients to take that next step.

Rank On Organic Search

Frequently asked questions

SEO is no precise science where ‘as long as you follow this theory/formula, it’s will be 1+1=2.’ SEO agencies aim to rank websites, and some will be better at it than others based on their strategy and technique.

Google ranks websites based on their assessment of each website. Ranking is the process where Google determines, which websites would users be interested in based on the searching patterns. That said, Google makes and modifies their algorithms regularly based on their users searching trends. What SEO companies do is cross-examining the successfully ranking websites with those performing poorly, then determining what are the elements that play a role in impacting their ranking. Their job is to research, analyse, then plan a strategy, based it on page SEO, and off page SEO,  that will increase the rankings through their services as they have no control over Google’s filtration system. Though, as you are on your journey to finding the SEO company for your specific business needs, we highly recommend that you should see to their work portfolio and case studies. This will give you a better insight to what their approach is, how they operate, and where you can gain the value in the growth of your brand and business.

Depending on the nature of the industry you are hoping to rank in, the amount of time it takes for your business to rank may vary greatly. This is where booking your consultation today will help you understand this a lot faster and save you time and money. The process for SEO to start ranking your website can take anywhere from as short as 4-6 months, ranging up to 24 months. Why? What it comes down to is how niche is your subject of matter. For instance, if you are hoping to rank for internet service or car wash, you can expect a lot of competition. That means to join into the competition will take months of hard work for your SEO team to push your website against your competitors. Meanwhile, if your brand and business is very unique, just like Tamagochi, Lego are and it is something highly unique and you dominate the market, then ranking will be much faster with much less competition. In those cases, the focus is continuing SEO to maintain your strong ranking ensuring it’s long term consistency.

Take one step back and consider: why would you even consider SEO to begin with? The only reason why you would consider Search Engine Optimization is that you want to see your website listed first thing when clients are looking for a service or product that you are providing. How can clients find you if you’re anything beyond the first page? This means, if you are considering SEO while sitting on 2nd page onward, most of your business and traffic is currently coming from your other sources of advertising, be it word-of-mouth, marketing ads, etc. That being said, start by noting and tracking your visiting and sales volume prior to starting SEO. Get a concrete average, so that once you start the SEO for your business, you can see the performance of the later months. Give it time, as mentioned earlier. Communicate with the team that is working on your SEO: during the consultation stages, they should have given you an estimation on performance times. If there is no noticeable increase occuring, then chances are that the SEO strategy and efforts exercised are not for you.
Here with Rank by Focus, we provide monthly reports to show you the movement for your keywords rankings. We are more than happy to review any areas of concern you may have to ensure maximized performance for your website. Start here today and speak with our dedicated team!

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A great SEO agency can go a long way toward the growth and success of your business. When you partner with our NYC SEO, Miami SEO, Toronto SEO, Singapore SEO and Malaysia SEO team, you’re partnering with an experienced SEO and Pay Per Click team aimed at getting your brand in front of new audiences through any means possible.
 
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