What is SEO?
SEO is one of the most searched for word on the internet, with about 2 million searches. The word SEO means Search Engine Optimization. Essentially it is the process through which a person can increase traffic to their website by organically ranking higher in the search results. SEO is the way you can optimize your page, so it ranks on the top spots. There are three main factors of SEO that should be focused on. This includes quality content, keyword research and building of strong, high-quality backlinks from other sites around the web to improve authority, while following google guidelines.
How does SEO work?
There are certain criteria that search engines check for when it comes to a website; the criteria determine a website’s ranking. There are two main types of SEO, Local SEO, On-page and Off-page SEO. On-page SEO is concerned with everything within the website, including the content, the headings, media, images, the loading speed, general speed and much more. Off-page SEO is everything you do off your website to generate traffic to it. This includes guest posts, social media marketing, influencer posts, backlinking etc. Both on-page and off-page SEO are equally important in order for a website to rank well, and Rank by Focus helps its clients in both aspects.
How long does it take to rank on the first page?
When hiring an SEO expert, companies and businesses often question how long it takes to get the number 1 ranking? The truth is that there is no definitive amount of time. The time for each website varieties according to their needs. If a website has a strong backlink profile but only suffers in the technical department, their ranking can be improved fairly quickly. However, if a website does not have quality backlinks or unique and engaging content, it can take a little time to get them higher in the ranks. There are certain tips and tricks that can be used that can improve this time significantly. Rank by Focus has experts that make sure that these tricks are implemented to make the process as efficient as possible.
Why hire an SEO expert?
In this day and age, people want their queries answered as quickly as possible. So more often than not, people are not searching beyond page 2 to get their queries answered. That makes it almost a necessity to have your page on the first page of search engines so it can be seen. That is where SEO experts come in. They have years of experience and information about the industry and how how to excel at SEO. They can effectively make a more robust strategy for improvements that can be made to increase your ranking in the SERPs. Most people have no information about SEO and doing everything themselves can be a hassle. An SEO company can make the job much easier by doing all the technical and content-related aspects for you, so you don’t have to worry.