Step 1: Research
Before the actual search engine optimization occurs, Rank by Focus, will conduct an extensive dive into the company’s details. This will include the customer base, the industry, what the client’s requirements are. According to those goals, the objectives will be set. This information can be collected through a questionnaire or a meeting depending on the client. Rank by Focus aims to collect as much information as they can to help them better understand the clients’ needs and make a customized plan targeting their weaknesses.
Step 2: Auditing the metrics
To properly analyze the website, we need to measure the metrics. Numbers give an accurate stance on how well the website is performing. Thus, Rank by Focus sets the website up so the clients can see a growth in their website in terms of actual metrics. Rank by Focus does this by using a variety of methods from Google search console to Google analytics, covering all their bases and making sure that nothing is missed.
Step 3: Market according to the trends
Rank by Focus uses many digital marketing search engine optimization tools like Ahrefs and MOZ, coupled with our own tools to measure the client’s industry and google trends. This gives an idea of what is best suitable for the website and then employs those tactics to make a suitable marketing strategy for them.
Step 4: Technical audit
More often than not, search engine optimization technical issues are why, despite all efforts, the site is unable to gain traffic. Rank by Focus has experts that have extensive knowledge about these search engine op technical issues and know how to solve them. They are able to go through a checklist of over 200 hundred technical factors to ensure the site runs smoothly.
Step 5: Analyzing the competition
One crucial part of SEO search engine optimization is keeping track of your competitor’s web marketing; this allows you to set goals to outperform them. Rank by Focus uses various tools to measure and compare the metrics of the client and their competitors. This allows us to determine areas of improvement and make amendments to the digital marketing strategy to rank higher than the competition.
Step 6: Keyword research and optimization
Keyword research is a big stressor for most content creators; its difficult to find new and unique keywords that rank well. Rank by Focus helps its clients through the entire process and finds keywords that allow for maximum growth. Keywords are responsible for increasing the website’s visibility. Thus, they should be chosen with consideration and have the right amount of density throughout the content. Doing so not only increases the website’s traffic but also improves the marketing strategy of the website.
Step 7: Auditing competitive links
Finding the correct link profile for your website is also an important step in SEO search engine optimization that is often overlooked. The client wants their website to rank better than the competitor’s digital marketing; that is why Rank by Focus uses tools to find the most appropriate website link. A search engine optimization link audit is necessary for finding a link profile that is superior to the competitors.