SEO Search Engine Optimization Toronto

Step 1: Research

Before the actual search engine optimization occurs, Rank by Focus, will conduct an extensive dive into the company’s details. This will include the customer base, the industry, what the client’s requirements are. According to those goals, the objectives will be set. This information can be collected through a questionnaire or a meeting depending on the client. Rank by Focus aims to collect as much information as they can to help them better understand the clients’ needs and make a customized plan targeting their weaknesses.

Step 2: Auditing the metrics

To properly analyze the website, we need to measure the metrics. Numbers give an accurate stance on how well the website is performing. Thus, Rank by Focus sets the website up so the clients can see a growth in their website in terms of actual metrics. Rank by Focus does this by using a variety of methods from Google search console to Google analytics, covering all their bases and making sure that nothing is missed.

Step 3: Market according to the trends

Rank by Focus uses many digital marketing search engine optimization tools like Ahrefs and MOZ, coupled with our own tools to measure the client’s industry and google trends. This gives an idea of what is best suitable for the website and then employs those tactics to make a suitable marketing strategy for them.

Step 4: Technical audit

More often than not, search engine optimization technical issues are why, despite all efforts, the site is unable to gain traffic. Rank by Focus has experts that have extensive knowledge about these search engine op technical issues and know how to solve them. They are able to go through a checklist of over 200 hundred technical factors to ensure the site runs smoothly.

Step 5: Analyzing the competition

One crucial part of SEO search engine optimization is keeping track of your competitor’s web marketing; this allows you to set goals to outperform them. Rank by Focus uses various tools to measure and compare the metrics of the client and their competitors. This allows us to determine areas of improvement and make amendments to the digital marketing strategy to rank higher than the competition.

Step 6: Keyword research and optimization

Keyword research is a big stressor for most content creators; its difficult to find new and unique keywords that rank well. Rank by Focus helps its clients through the entire process and finds keywords that allow for maximum growth. Keywords are responsible for increasing the website’s visibility. Thus, they should be chosen with consideration and have the right amount of density throughout the content. Doing so not only increases the website’s traffic but also improves the marketing strategy of the website.

Step 7: Auditing competitive links

Finding the correct link profile for your website is also an important step in SEO search engine optimization that is often overlooked. The client wants their website to rank better than the competitor’s digital marketing; that is why Rank by Focus uses tools to find the most appropriate website link. A search engine optimization link audit is necessary for finding a link profile that is superior to the competitors.

Step 1: Implement technical optimization.

Before the on-page search engine optimization even begins, the technical issues within the website need to be fixed. Experts at Rank by Focus measure the numerous factors that can affect the site’s visibility and fix them as soon as possible. Some of the issues that can occur are a slow page loading speed, the gt-Metrix, indexation, site maps and much more. Once the technicians have addressed these problems at Rank by Focus, they can then move on to the website’s content.

Step 2: Complete research for content

When the content is concerned, Rank by Focus conducts extensive research about the keywords and the topic to ensure that the client gets content that ranks well. We perform topical research on each keyword, which gives the trending topics accordingly. This is done through many tools and allows content that is both popular and will be updated according to the user’s demand.

Step 3: Right content at the right time

Rank by Focus Best seo company ensures that all your content is scheduled using tools. This allows the content to be perfectly timed when it is most popular. It also takes away the client’s stress as they will no longer have to remember to post the content. The tool allows all content to be pre-scheduled at a specific time and date, so it has the largest reach.

Step 1: Using tools to help link building

Link building is perhaps the most important tool for SEO. It allows the person to improve their ranking and increase organic traffic to a website. Rank by Focus has many tools available that help the client with the link building process. Link building is done by other websites linking back to your page, which can take a long time on its own. Experts at Rank by Fous have many tools and techniques that they use to build up a strong backlink profile for their clients.

Step 2: Link building campaigns

There is a multitude of tools that Rank by Focus uses to build links for their search engine optimization clients. Guest blogging in the same industry is another great way that can be accomplished. The more guest blogs that link back to the client’s site, the stronger the link profile becomes. Rank by Focus also continuously monitors the links to make sure they befit the client’s website.

Step 3: Other link building techniques

Some more ways Rank by Focus can help rank the client’s page better is through product reviews, influencer campaigns, and reporter outreach. We make sure to choose the best possible option for our clients, so their links are strong and effective.

Step 1: Tracking

Rank by Focus best seo company constantly measures the website’s performance and optimizes it to make sure its performance is at peak. Based on the tracking, they prepare a report that determines all the areas that it is performing well in and places where it still lacks. This then decides the strategy to fix these issues so the website can thrive. Some of the issues the experts at Rank by Focus may want to track include the keyword positions, google index, SSL, google webmaster, page errors, 24/7 response code etc.

Step 2: Content Marketing

Rank by Focus does not leave its clients after these steps. We constantly provide our clients with new and trending topics that can be used to create new content that can be published. Rank by Focus works to curate new content for their client and increase their traffic. Thus, we are the best SEO company that constantly aims to make our client’s business better.

What is SEO?

SEO is one of the most searched for word on the internet, with about 2 million searches. The word SEO means Search Engine Optimization. Essentially it is the process through which a person can increase traffic to their website by organically ranking higher in the search results. SEO is the way you can optimize your page, so it ranks on the top spots. There are three main factors of SEO that should be focused on. This includes quality content, keyword research and building of strong, high-quality backlinks from other sites around the web to improve authority, while following google guidelines. 

How does SEO work?

There are certain criteria that search engines check for when it comes to a website; the criteria determine a website’s ranking. There are two main types of SEO, Local SEO, On-page and Off-page SEO. On-page SEO is concerned with everything within the website, including the content, the headings, media, images, the loading speed, general speed and much more. Off-page SEO is everything you do off your website to generate traffic to it. This includes guest posts, social media marketing, influencer posts, backlinking etc. Both on-page and off-page SEO are equally important in order for a website to rank well, and Rank by Focus helps its clients in both aspects.

How long does it take to rank on the first page?

When hiring an SEO expert, companies and businesses often question how long it takes to get the number 1 ranking? The truth is that there is no definitive amount of time. The time for each website varieties according to their needs. If a website has a strong backlink profile but only suffers in the technical department, their ranking can be improved fairly quickly. However, if a website does not have quality backlinks or unique and engaging content, it can take a little time to get them higher in the ranks. There are certain tips and tricks that can be used that can improve this time significantly. Rank by Focus has experts that make sure that these tricks are implemented to make the process as efficient as possible.

Why hire an SEO expert?

In this day and age, people want their queries answered as quickly as possible. So more often than not, people are not searching beyond page 2 to get their queries answered. That makes it almost a necessity to have your page on the first page of search engines so it can be seen. That is where SEO experts come in. They have years of experience and information about the industry and how how to excel at SEO. They can effectively make a more robust strategy for improvements that can be made to increase your ranking in the SERPs. Most people have no information about SEO and doing everything themselves can be a hassle. An SEO company can make the job much easier by doing all the technical and content-related aspects for you, so you don’t have to worry.