search engine optimization

SEO | Search Engine Optimization

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SEO is no precise science where ‘as long as you follow this theory/formula, it’s will be 1+1=2.’ SEO agencies aim to rank websites, and some will be better at it than others based on their strategy and technique.

Google ranks websites based on their assessment of each website. Ranking is the process where Google determines, which websites would users be interested in based on the searching patterns. That said, Google makes and modifies their algorithms regularly based on their users searching trends. What SEO companies do is cross-examining the successfully ranking websites with those performing poorly, then determining what are the elements that play a role in impacting their ranking. Their job is to research, analyse, then plan a strategy, based it on page SEO, and off page SEO,  that will increase the rankings through their services as they have no control over Google’s filtration system. Though, as you are on your journey to finding the SEO company for your specific business needs, we highly recommend that you should see to their work portfolio and case studies. This will give you a better insight to what their approach is, how they operate, and where you can gain the value in the growth of your brand and business.

Depending on the nature of the industry you are hoping to rank in, the amount of time it takes for your business to rank may vary greatly. This is where booking your consultation today will help you understand this a lot faster and save you time and money. The process for SEO to start ranking your website can take anywhere from as short as 4-6 months, ranging up to 24 months. Why? What it comes down to is how niche is your subject of matter. For instance, if you are hoping to rank for internet service or car wash, you can expect a lot of competition. That means to join into the competition will take months of hard work for your SEO team to push your website against your competitors. Meanwhile, if your brand and business is very unique, just like Tamagochi, Lego are and it is something highly unique and you dominate the market, then ranking will be much faster with much less competition. In those cases, the focus is continuing SEO to maintain your strong ranking ensuring it’s long term consistency.

Take one step back and consider: why would you even consider SEO to begin with? The only reason why you would consider Search Engine Optimization is that you want to see your website listed first thing when clients are looking for a service or product that you are providing. How can clients find you if you’re anything beyond the first page? This means, if you are considering SEO while sitting on 2nd page onward, most of your business and traffic is currently coming from your other sources of advertising, be it word-of-mouth, marketing ads, etc. That being said, start by noting and tracking your visiting and sales volume prior to starting SEO. Get a concrete average, so that once you start the SEO for your business, you can see the performance of the later months. Give it time, as mentioned earlier. Communicate with the team that is working on your SEO: during the consultation stages, they should have given you an estimation on performance times. If there is no noticeable increase occuring, then chances are that the SEO strategy and efforts exercised are not for you.
Here with Rank by Focus, we provide monthly reports to show you the movement for your keywords rankings. We are more than happy to review any areas of concern you may have to ensure maximized performance for your website. Start here today and speak with our dedicated team!
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