5 Medical Website Must-Haves to Win More Patients
Your medical website needs to be more than just a static page with contact information. Using web design NYC team techniques and adding interactive elements will attract potential patients and show your professionalism.
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1. Mobile-Friendly Design
Over 50% of all internet traffic is mobile, meaning most patients are accessing your site via their phone or tablet. Your website needs to be mobile-friendly (responsive) in order for it to be accessible to more audiences. This point is very important according Web design toronto team.
2. Interactive Elements
Adding elements like blogs, advanced search tools, and calculators immediately differentiates your site from others. Visitors can now self-serve with your content instead of picking up the phone. Check our Technical SEO article to find out more about other factors.
3. Google Maps Integration
Never leave a search engine out of a marketing plan – it is crucial for positioning yourself as a local business. Search engines use location data to determine where your business is located, so including this information in your website is important if you are operating within a specific location.
4. Website Optimization
Make sure your site appears when someone searches for the keywords related to your business. Google AdWords can help increase visibility, while optimization tools can make sure you are set up for success at the start.
5. Social Media Integration
A physician’s office without social media is like a car with no gas – it simply doesn’t work. Make sure to share your website content on social media channels in order to continuously attract new patients to your website or practice location.