When you want to improve your site’s search performance, here are five reasons why structured data is invaluable:
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The most obvious reason to use structured data is that it improves a site’s visibility in SERPs.
As mentioned above, rich snippets displayed in the SERPs provide an opportunity for businesses to optimize their web content and drive more traffic. This incremental traffic will lead to increased conversions and improved brand perception. Creating structured data for FAQ pages are important, using the right plugin is important.
In order to compete with other sites for higher search rankings, your website should be as linkable as possible.
Linking out to authoritative sources or websites that have linked out to other similar sources encourages other people and businesses to link back to your own site.
For example, if you’ve created a restaurant listing on Yelp and it has many links pointing at it from food blogs and other restaurant directories, this signals relevance and authority which can help improve your organic search rankings.
Adding Schema markup to pages that have rich information increases the likelihood that they will get shared on social networks.
This is mainly because small businesses can use hashtags, author attribution and other pertinent details in their structured data to ensure these are displayed when the content is shared online. T
his means SEOs don’t need to rely on third-party tools in order to optimize this area of their digital marketing strategy.
Furthermore, Google has already confirmed that websites with rich snippets may be ranked higher than sites without them, suggesting that adding structured data doesn’t negatively affect potential traffic or brand perception.
Our Web Design Toronto agency thinks that product listings are an ideal candidate for structured data. This is because it allows e-commerce sites to add rich snippets, images and other details about a product displayed in SERPs.
This means that instead of clicking on the first result, users are more likely to select products that have additional information presented directly below their title tag.
As mentioned above by our NYC SEO team, adding structured markup makes content easier to share between platforms.
For example, if you’re running a restaurant website and want your menu pages shared on Facebook or Google+, describing each item with relevant keywords will make the page appear more relevant to social media users who are actively searching for restaurants in their area.
Have you seen results using structured data on your site or email marketing campaign? Let us know in the comments!