It was once possible to get away with ignoring SEO, but this is no longer the case. Nowadays it’s impossible to rank high on search engines without a good strategy in place. The amount of competition you will be up against is staggering – and majority of them are using effective SEO strategies. It’s more important than ever for start-ups to keep up-to-date with the latest SEO trends.
This article by our Toronto SEO and Singapore SEO experts will give you five important strategies that start-ups should use in order to succeed on search engines.
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Although it’s easy to say that you’ll create the best content on the web, there are some factors that can hinder your success.
For example, if you try to copy other companies’ strategies when developing content, chances are you won’t be successful in doing so.
Google is getting better at finding out whether or not a company has copied their information from another source and they will punish them for it severely.
If you want your site to succeed then stick with quality over quantity – and the only way to do this is by putting yourself into what you’re writing about.
Sometimes, when you’re in a hurry to get started with developing a website, little things such as the structure of the website can be overlooked.
However, they shouldn’t be! If you want to succeed on search engines then having a well-structured site is an absolute must.
What does this mean? It basically means that: You need to have a clear navigation system in place and that all pages should be easily accessible by both users and search engine bots.
Search engine bots crawl through websites by following links – so linking between internal pages is important too (but don’t overdo it). Also, try not to stuff keywords into your navigation – Google will punish you for this also.
One of the main things search engine algorithms look at when ranking a site is how much time it takes for each page on your site to load (this also includes images).
If you have large pages with hundreds of links or lots of media files, then these problems will reflect in your rankings too.
Google recommend that each web page should be around 2MB – we all know that this is impractical for most websites! So in order to fix this problem and speed up load times you can:
Have you ever gone onto a website and found it difficult to use? If so, then chances are Google has penalized them for having a bad user experience!
This includes: Being redirected to lots of different pages, Loading too slowly, Not providing enough information about products/services.
A poor navigation system In summary – make sure your site is easy to understand and navigate around.
If you have problems with this then it’s probably worth hiring a professional web developer to fix any issues that might be occurring on your website. It could save you money in the long-term as it will help with your search engine rankings.
Although it’s true that Google and other major search engines will find your website eventually, it’s always better to get the ball rolling as soon as possible by carrying out a full site submission.
What does this mean? Well, submitting your website to search engines such as Google and Bing (Yahoo) will help them crawl through your pages at a faster rate which in turn helps you achieve higher rankings for common keywords phrases in less time.
Make sure you also submit your pages correctly – if you don’t then search engines might miss some of your content or they might not even pick up on the fact that your website exists!
Finally, remember SEO doesn’t stop once you’ve submitted your website – it’s a process of continuous improvement. If you want to rank highly on search engines then keep working at it!
Our SEO Toronto and New York SEO consultants stress that the focus should be on producing quality content that can’t be found elsewhere rather than doing extensive keyword research. Once you have this in hand, ensure your structure is sound and have the user experience in mind when designing your site layout. Submitting to search engines is an important part of the process too so don’t overlook this step.