It is not enough to simply compete against your competitors as SEOs. In order to outpace the competition, our Singapore SEO Team knows exactly what they’re doing and how much of an advantage you have over them.
One way SEOs can gain a competitive edge is by performing a competitor link analysis, which involves examining how a website ranks in comparison to its competitors.
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Competitor link development entails:
These procedures may all be completed using free tools available online. Our Web design toronto advice that If you choose to use a paid link analysis tool, it might make your job much easier. It will provide you with a lot more information than simply backlinks. You can create link-building campaigns and keep track of progress. So, it is well worth the investment.
To start, you’ll need to compile a list of the websites that are competing against your business. You can do this by using Google’s free website:
When filling out the website search field, enter in two or three of your competitors’ names. Hit “search” and then input their URLs into the next section. Click on “view full results,” which will give you access to all of their backlink data for you to peruse through at your leisure.
After you’ve had some time to look over the first few of your competitors’ backlinks, it’s time for you to create a new spreadsheet. For each of their links that you find, input that URL into the spreadsheet. You’ll want to save this sheet for future reference whenever you run an analysis on another website or your own.
Now it’s time to look for external websites that have either dofollow or no-followed backlinks pointing at your competitors’ sites so you can acquire similar ones to boost your rankings.
You can find out if any potential guest blogging outlets are linking back to your rivals by using ahrefs (paid tool). It shows you how many referring domains they have, so you’ll know which ones would be best for reaching out with an article pitch. The majority of hosting sites also provide some type of link analysis for their authors or members, so don’t forget about that when you’re on the hunt for additional backlinks.