Divorce Lawyer SEO: Understanding SEO for Family Law
Lawyers considering SEO for divorce lawyer websites should first seek a basic understanding of search engine optimization. Although there are many factors that affect how the search engines rate the results of a keyword query, this is an attempt to break it down into something easy to understand. SEO Toronto and SEO Singapore have gathered some professional tips from experts for your aid.
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Keywords and Keyword Phrases
Divorce lawyers need to consider the keywords and keyword phrases they will use as part of any SEO effort. The best way to do this is by creating a list from those routinely searched on. A quick Google or Yahoo! search for “divorce lawyers in” produces more than 100 million hits with most leading directly to law firms’ websites.
Social Media Sites
This may be a particular concern for divorce lawyers as they seek to target the right audience and provide resources for those looking for legal help. Lawyers should make lists of appropriate social media sites and decide how each should be used. Most divorce lawyer websites use Facebook, LinkedIn, and Twitter as part of their SEO efforts; however other sites such as YouTube or Pinterest might also be helpful.
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Content
The content of a website is perhaps the most important element in terms of having it rank highly with search engines. The more quality content available about a topic, the better chance lawyers have at ranking high in search engine results pages (SERPs). Content includes everything from blog posts to legal quagmire descriptions to videos . Content helps answer questions potential clients may have without requiring a direct contact between lawyer and clien
Rich Snippets
The SERPs are filled with companies and individuals attempting to increase their visibility through SEO. One way in which this is done is through rich snippets, where a website will display additional information about itself when the user searches its name within Google+. These pieces of information include star ratings for products or services, logos indicating a review in a magazine, etc. Lawyers should take advantage of these snippets by creating content that generates strong reviews (such as video testimonials) or high star ratings (customer website reviews).
Competition
As part of understanding your competition for divorce lawyer SEO, lawyers need to understand that search engines look at a number of factors in determining where a result ranks within the SERPs. Some of these include keywords , social media presence , page rank (determined by Google), and even domain age . However, all of these elements are considered together when ranking results; therefore it is important not to focus on any one element without considering the others
Conclusion
In order for a divorce lawyer website to rank well among divorce-related terms in search engine results pages (SERPs), it is important to realize that several factors need to be considered. These include keywords, social media presence, domain age, and especially the quality of content on the site. As lawyers aim for divorce lawyer SEO success they should consider how their websites measure up against these criteria and employ strategies to improve their visibility in search results.
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