Find, Analyze And Replicate Competitors’ Backlinks Quickly
Searching for the most attractive backlinks of competitors and then replicating those links is one of the best and most rewarding link building strategies. However, it requires a good overview over site’s backlinking strategy and you need to know how to find and gather those links.
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1. How Can I Find Powerful Backlinks Of Competitors?
Luckily, there are many ways to find competitors backlinks. If you are already using the following tools, you should have a good overview over your competitor’s strategy:
- Google Webmaster Tools (Search Traffic -> Links To Your Site)
- Majestic SEO (Competitor Backlinks / Anchor Text / Competitive Overview)
- Link Research Tools (Citation Flow / Trust Flow)
- SEM Rush (Backlinks)
- Analyzing Competitors Backlink Profile With Ahrefs
2. Analyzing The Backlink Category And Anchor Placement
This is by far the most popular hack. We shouldn’t have to open all of our backlinks in our browser to figure out what the linked website is about, how it appears, and where the anchor link is located. Instead, we should use a tool with these capabilities.
Knowing where a backlink originates from is critical for determining how difficult it is to obtain.
Anchor Placement:
This refers to the location of a link’s anchor text. If it can be seen by scrolling over the link, then there is a high chance that the backlink will have a higher value.
Backlinks from social media sites are usually focused around only one topic and they also tend to provide more authority than general backlinks. The vast majority of these links contain anchor texts that point directly to a website or blog post on your own site .
These types of backlinks offer a good way for improving your search rankings quickly and efficiently, so you should try to get as many as possible from each category.
Replicating Selected Backlinks
After you’ve found the most powerful backlinks of your competitor, it’s time for our Toronto SEO Consultants and NYC SEO consultants to replicate them:
Replicate The Backlinks Of Your Competitors
- Visit Open Site Explorer
- Enter the URL of the site that has a link that you want to replicate into the first field and then press enter or click “Search”. A new browser tab will open displaying your competitor’s top pages .
- Scroll down until you find some links. Click on one of those links and check where it leads to . If this is not the page within your competitors site that you would like all future backlinks go to, then remove their domain from under “Root Domain”. If it, however, is the correct page, then copy and paste that URL into the “Root Domain” field under “Open Site Explorer”.
- Now you can compare your link profile to their website. Scroll down Open Site Explorer’s report until you find “Linking Pages” . If there are pages linking to both yours and your competitor’s site, then you have identified a potential backlink building opportunity.
- Check all backlinks of your selected page by scrolling down to the bottom of the report again. Here you will find all powerful links pointing to this specific post/page on your competitor’s site. Clicking on each one will show how many times it is currently indexed in Google .
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Conclusion:
Once you have completed these steps your site should be well on its way to having a better backlink profile than your competitor. Keep in mind that this is only one of the many tactics that you can incorporate into an overall link building strategy.
Keep up the good work!