Google My Business Ranking Study of Injury Attorneys in 426 U.S. Cities

A prominent Google My Business (GMB) profile is essential for personal injury attorneys to get exposure. Since Google+ local accounts have become a pre-requisite for ranking organically in Google Maps, it has been an uphill battle for law firms with a GMB profile that don’t rank at the top of SERPs.

To find out how the introduction of authorship would affect personal injury attorneys, we ran an in depth study of 426 cities in the United States. The last time we ran a GMB study was in 2012 and it showed that there were more personal injury attorneys with GMBs who had no photos than those who did. We wanted to find out what the new score would be now that Google is reportedly cracking down on fake profiles and requiring authorship for listings to appear wherever the content is syndicated.

In 2012 we found that 52% of personal injury attorneys had a GMB profile with no photo. After the introduction of authorship, this number is now down to just 28%. We also saw that 29% of personal injury attorneys had a Google+ profile but not a GMB and 34% had neither.

Since most law firms are now using a G+ profile as their primary Google account, we can see that those who don’t have a GMB profile are not taking full advantage of the benefits of this platform. In addition to likely paying more for less exposure as a result, they won’t be able to take advantage of Authorship and will continue to struggle to gain exposure where there is little competition just like they were before.

We're Excited To Meet you

Rank By Focus specializes in creating strategies for attracting new patients and creating lifetime patients for your small business and local business. 

Rank Me On Google

Create a free profile and search for jobs

I Need A Website

Start your free search for care in your area.

Plastic Surgeon Marketing

Looking for a way to boost your business? Try plastic surgery marketing! 

 

Our services will help you reach new patients and increase your profits. With our expertise in online marketing and advertising, we can help you get the most out of your investment. 

Dental Marketing

Looking to take your dental marketing to the next level? Look no further than rank by focus! We provide the best marketing strategies and techniques to help you reach your target audience and stand out from the competition. 

 

With our help, you can drive new patients through your door and improve your bottom line!

Medi Spa Marketing

Medi spa digital marketing is the perfect way to help your medi spa reach new heights! With our help, you can connect with more clients and broaden your reach to potential customers. We’ll work with you to create a tailored digital marketing plan that fits your unique needs and helps you achieve your goals. 

Law Firm Marketing

Looking to take your law firm online? You’ve come to the right place! Our digital marketing experts will help you create a custom strategy tailored specifically for your law firm. From website design to search engine optimization, we can help you get the most out of your online presence. 

Our Findings:

Web design Toronto and Web design NYC have got some statistics:
  • 52% of personal injury attorneys have a GMB profile with no photo.
  • 29% of personal injury attorneys have a Google+ profile but not a GMB.
  • 34% of personal injury attorneys have neither.
  • 25% of personal injury attorneys have both a G+ page and GMB profile.
  • 28% of personal injury attorneys have a GMB profile with a photo.
  • The average post count for an attorney’s G+ page is 1,378 posts.
  • 90% of personal injury attorneys have at least one post on their G+ page.

Key Takeaway

Personal injury lawyers can no longer afford to not have a Google+ page. If you are using one, make sure you verify it with an email if you haven’t already and make sure that your GMB has a photo of yourself on it. SEO Toronto and SEO Singapore strong suggests to have good GMB Profile.

Start A Project With us