A prominent Google My Business (GMB) profile is essential for personal injury attorneys to get exposure. Since Google+ local accounts have become a pre-requisite for ranking organically in Google Maps, it has been an uphill battle for law firms with a GMB profile that don’t rank at the top of SERPs.
To find out how the introduction of authorship would affect personal injury attorneys, we ran an in depth study of 426 cities in the United States. The last time we ran a GMB study was in 2012 and it showed that there were more personal injury attorneys with GMBs who had no photos than those who did. We wanted to find out what the new score would be now that Google is reportedly cracking down on fake profiles and requiring authorship for listings to appear wherever the content is syndicated.
In 2012 we found that 52% of personal injury attorneys had a GMB profile with no photo. After the introduction of authorship, this number is now down to just 28%. We also saw that 29% of personal injury attorneys had a Google+ profile but not a GMB and 34% had neither.
Since most law firms are now using a G+ profile as their primary Google account, we can see that those who don’t have a GMB profile are not taking full advantage of the benefits of this platform. In addition to likely paying more for less exposure as a result, they won’t be able to take advantage of Authorship and will continue to struggle to gain exposure where there is little competition just like they were before.
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