A free tool that can help your web page or business grow online almost sounds too good to be true. Yet, Google My Business (GMB) allows individuals to elevate their marketing strategy. This tool is favourable if you want to promote your business and boost your SEO growth. Optimizing for local SEO remains an important part of your SEO strategy.
GMB is a free tool for everyone. It is designed to increase your web page’s reach. It attracts users when they search on any of the various Google platforms. These can include Google Maps, Google app search or Google Home voice. Even Google’s assistant voice search is a major source of online searches. You can use Google Ads as an extra tool that may cost you to promote your web page and engage more.
GMB also has a mobile application. This will allow you to edit and update your business profile through your phone. This application is also free to download and convenient to use on the go.
Step 1 : Sign In To Google My Business
Go to www.google.com/business to sign in. You can either sign in with a pre-existing Google account, or create a new one. If you’re already signed in, skip ahead to the next step.
Tip: Make sure you sign up with your business email domain.
Enter your business name. If it does not appear in the drop-down menu, click Add your business to Google. Then select the appropriate category for your business.
We're Excited To Meet You
If you have a physical location customers can visit, select Yes. Then add your address. You may also be asked to position a marker for the location on a map. If your business does not have a location customers can visit but offers a service or delivery, you can list your service area.
Enter your business phone number and website address so customers can reach you. If you use a Facebook page rather than a website, you can add that instead.
Book a virtual consultation
The verification process is simple and convenient. This step is also a safety measure to secure your business website from any intruders. It is a process to authenticate your business details for people who wish to reach out to you for your services. You can choose to verify using your phone number via text, call or even through a postcard at your given address. You can also opt to verify through your email. After you have received your postcard, text or email, you can begin verifying. You can then sign in to your Google My Business account by inserting the code given.
It may take a while for Google to enlist your given business information. Yet after a few weeks, you can begin to check for yourself. All you have to do is search your business on any of the Google platforms. Google Maps can be a good option for this purpose. Then see if you can view your business listing.