How Much Do Plastic Surgeons Spend on Marketing?
Most plastic surgeons overestimate how much their competitors are spending on marketing a month.
While some surgeons think their industry peers are spending between $50,000 and $100,000 a month on marketing, the truth is that many of them probably aren’t spending anywhere near that amount.
Most plastic surgery practices spend well below $10,000 a month on marketing. The average monthly plastic surgery marketing budget is closer to $4,000. Web design Toronto and Web design NYC have got some interesting facts
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Why does the industry believe their competitors are spending so much more than they actually are?
- SEO Toronto think it comes down to perception.
- Plastic surgeons like to complain about how tough their business is, so if one of their peers seems successful, they must be spending an exorbitant amount on marketing each month. They also rely on the fact that they are busy to make them feel like they don’t have time to think about their own marketing efforts.
- But the harsh truth is that many of these surgeons aren’t doing an effective job at growing their business, and it’s likely due to a lack of tried-and-true digital marketing strategies .
How Much Do Plastic Surgeons Spend on SEO, PPC, & Other Marketing?
In most primary markets, such as New York, Los Angeles, Miami, and so on, plastic surgery companies with SEO expenditures of $2,000 to $5,000 per month are not uncommon. PPC budgets range from $5,000 to $10,000 per month in smaller cities.
So there’s a lot you can accomplish with digital marketing for your plastic surgery practice on a budget that you wouldn’t think.
The more money you can dedicate to your marketing efforts, the better chance you have of reaching a wider audience and growing your practice. But this doesn’t mean that surgeons who don’t put a lot of time or effort into their marketing are doomed to fail.
In fact, many of them will still get patients from SEO and PPC without spending a fortune. You can start with as little as $300 to $500 per month, because it’s about the quality of your website — not the quantity.
As you grow you marketing budget, focus on paid search campaigns first, then SEO efforts second. If you are trying to build traffic from organic rankings alone, SEO NYC would recommend at least a $5,000 monthly budget.