How to Optimize Anchor Text and Why It Matters
One of our SEO tips in 2021 will be optimizing anchor text is one of the most important things you can do as a SEO professional.
You probably already know that, but what you might not know is why it matters and how to best optimize your anchor texts.
level up your SEO game by reading “right way”.
We're Excited To Meet you
Rank By Focus specializes in creating strategies for attracting new patients and creating lifetime patients for your small business and local business.
Plastic Surgeon Marketing
Looking for a way to boost your business? Try plastic surgery marketing!
Our services will help you reach new patients and increase your profits. With our expertise in online marketing and advertising, we can help you get the most out of your investment.
Dental Marketing
Looking to take your dental marketing to the next level? Look no further than rank by focus! We provide the best marketing strategies and techniques to help you reach your target audience and stand out from the competition.
With our help, you can drive new patients through your door and improve your bottom line!
Medi Spa Marketing
Medi spa digital marketing is the perfect way to help your medi spa reach new heights! With our help, you can connect with more clients and broaden your reach to potential customers. We’ll work with you to create a tailored digital marketing plan that fits your unique needs and helps you achieve your goals.
Law Firm Marketing
Looking to take your law firm online? You’ve come to the right place! Our digital marketing experts will help you create a custom strategy tailored specifically for your law firm. From website design to search engine optimization, we can help you get the most out of your online presence.
Types of Anchor Text
Exact-match anchors
Link labels must always match the focus keyword targeted by the page you’re linking to. When the anchor “link building services” takes a reader to a page about link building services, for example, it’s an exact match.
Partial- or phrase-match anchors
Some link builders by digital marketing companies also create infographics to attract more visitors, so it’s important to make sure that the graphic links are tied to high-quality content. On this page, a keyword variation is used in place of an exact match version. The variant “backlink packages” can be used as an anchor text instead of “link building services,” for off page SEO, as demonstrated by the anchor text example above.
Branded anchors
The anchor of a hyperlink that references a brand name is referred to as a sponsored link. We SEO Experts in Toronto frequently do this when we mention and connect with well-known companies like Apple, Facebook, Shopify, and others. Unless your business’s name is an exact match for a spammy exact match domain (EMD), using a branded anchor will keep you out of trouble with Google. An EMD is an example of such a domain name, which increases the likelihood of people visiting your site because it contains a relevant keyword, such as sanfranciscoplumbing.com. However, it’s considered spammy in that regard. Instead of learning these yourself, it’s better to hire SEO experts for your business.
Generic anchors
“Click here” and “Read more” are two examples of bad links. They mean well, but they don’t clearly communicate what to anticipate from the page they’re linking to, which is detrimental for conversion and SEO.
Images
When an image is linked, Google uses the image alt text as the link anchor text. It’s another good reason to add a description when you upload an image to your article.
How to Write Anchor Text
You should optimize the anchor text for three reasons.
- First, Google uses anchor text to understand your website’s topic and intent (so it can match search results accordingly).
- Second, the person clicking on the hyperlink expects to see a relevant result based on a keyword or brand name they type or speak into a search engine.
- Third, you want each link on your page to produce a positive user experience. Put another way:
Make link labels as clear as possible
Our SEO Toronto Experts suggest that your business’ exact-match branded anchor is your best option because it’s most likely going to lead to an increase in conversion rates. In fact, about 52 percent of B2B marketers report that using the exact term in the link label increases conversions by 14 percent compared with with other popular options.