How to Run a Successful Plastic Surgery Marketing Campaign
Plastic surgery clinics must continue to focus on marketing in order to survive. The truth is, large marketing budgets are not the only solution to gaining new patients. Marketing campaigns can be small yet still produce results when managed well. The following list outlines how to run a successful plastic surgery marketing campaign by our SEO Toronto and SEO Singapore team.
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1) Social Media
Just because social media sites are widely popular does not mean they are effective forms of marketing. However, an effective social media campaign does not have to be expensive either.
For example, a quick and easy way to create engagement on your Facebook page is by labeling posts with “Related to [insert topic here]” in lieu of just linking back to another website.
2) Email
Email marketing campaigns can be affordable and effective if done correctly. For example, creating a monthly newsletter that highlights upcoming events and trends in the industry is a great way to engage with your client base.
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3) Private Practice Management Software
Many plastic surgery clinics still do not use software that can help manage their clinic. This includes items such as appointment and case management, email automation (e.g., auto-responders), and more.
Without proper management tools, it is often difficult to keep track of the number of available appointments and the number of cases being worked on.
4) Social Proof
There is a reason why people flock to places full of other people: a feeling of safety in numbers. But not just any type of person will suffice, as potential clients would much rather see pictures or hear stories from those who have been where they are going.
5) Quality Website Design
A professional-looking and informative website has become a necessity for plastic surgery clinics. Many consumers may initially visit your clinic’s website, consider scheduling a consultation or might look to you as their surgeon of choice. Make sure that if potential clients reach out to you, they do not reach dead ends (i.e., broken links).
A website that has been created with quality in mind will also translate into more referrals, higher ratings on Google and Yelp, increased social media engagement/followers, and better search engine rankings.
6) Active Location Listing
Being located within a populated area of town is important to your plastic surgery clinic’s success. A location listing site such as Yelp or Google Places is required to receive any organic search engine traffic.
Without a location listing, it will be much more difficult for you to get found online, particularly through search engines like Google. Even if your clinic does not currently have the highest rating on these platforms, actively participating in them can potentially increase your ratings over time.
Conclusion
When running a plastic surgery marketing campaign it is important to be aware of the people you are trying to reach. What works for one clinic may not work as well for another clinics as your target audience may vary.
The more familiar you become with your market, the better equipped you will be in running a successful plastic surgery marketing campaign. You can also check more article by Web design Toronto and Web design NYC team.