Featured Snippet positions are coveted by SEOs because of their high click through rates. Google has not yet released any official numbers on the CTR for featured snippets so we do not know how many people actually click on them.
But some research indicates that these position zero snippets get click through rates of around 32%.
These positions are so effective that people have even started hiring writers to create articles that target these pages.
More and more of these “answer engine optimization” (AEO) companies are popping up all over the world.
And it makes sense, if you write great content like this:
You will see a huge jump in your traffic and conversions.
The idea is for you to take all of the hard work out of writing these types of articles, so you can focus on other aspects of your business.
Some people have even gone to the extent of releasing scripts that automatically scrape Google for competitive keywords and then produce answer box optimized content based off those keywords.
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In the old days of SEO, getting a few extra organic traffic from Google wasn’t an issue. But in today’s age where content is king and search engines are dominating over 60% of all web traffic, there’s no denying that having your landing page or website rank prominently in Google’s Featured Snippets can significantly increase exposure for your business, products, or services.
In the past, content marketers had to write massive articles and place them on authority websites with a lot of traffic to have a chance at ranking for Featured Snippets. But thanks to Google’s recent changes, our SEO Toronto team can teach anyone to steal these snippets from your competitors and increase their own organic search traffic overnight. Here’s how to do it.
Find a Featured Snippet in the search engine of your choice and replace the link with your own website. Publish this on a WordPress page or post, then check to see if it appears in Google’s index. If so, you’ve successfully stolen their snippet!