Every law firm in the country wants to be on the web. Best Lawyers, Super Lawyers, US News. They all rank high up there in search results if you know what to ask Google or Bing.
But few law firms are getting leads because they don’t have a content strategy; meaning, they’re throwing it out there but people can’t find it.
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Don’t think that you can just throw up a website and close your eyes. You can’t. If you’re not doing research on who’s already in the game, then you’re playing at a handicap (by default).
Most people think they just need a website to run ads on Google or Bing. They’re wrong. You need at least three sites.
The harder it is for people to find your site when they search on Google or Bing, the less likely it is that anyone will see your law firm website. Here are some tips from our SEO Toronto and SEO NYC team.