Keywords are one of the most valuable assets you have as a website owner. It makes your website rank well due to which you get most visitors on the page. Yet, choosing the perfect keyword can be a struggle. It’s challenging to find the keyword to make your website rank well and get high-quality traffic. That’s where long-tail keywords come in.
You may be wondering what is a long-tail keyword, and why should I care? First, let’s discuss what a long-tail keyword means. It is not necessarily a very long keyword, but one that is unpopular and has less competition. These are the keywords that aren’t most popularly searched. So you might think if people aren’t searching for them, why should I be using them? Firstly, people are searching for them. Only not the same amount. That’s why we include it in our SEO Strategy. How will that benefit you? It’ll help narrow down your search to more specific potential customers and readers. These unpopular keywords are much more likely to convert than if you go for those highly competitive ones.
To put it in perspective, if you own a business that caters to events and you put your keyword as “caterer,” your business will get drowned out by the competition, especially for smaller companies and people just starting. In that case, your business will not even make it to the first page in search results. So what is the alternative? Set a more specific keyword. For example, “Caterers in Canada” or “caterers for weddings/birthdays.” Doing so will give your business a fair fighting chance. It might even allow it to get the top ranking positions. You might think you’re getting less recognition through the lesser-known keywords. But in reality, it is increasing your clicks exponentially.
There is one primary reason why focusing on long keywords is crucial. That is your rank. If you rank on page number 5 for a popular keyword, it is of no use. How many people actually search beyond page 2? That doesn’t bring you any leads. Any attention you direct towards that keyword is like throwing your work away. When big brands have taken those coveted spots, it takes a lot more investment and effort to get on the front page. On the other hand, these long-tail keywords aren’t the focus of those big corporations. Thus, it’s your time to shine.
It’s not always about the rank either. Long-tail keywords can save you money as well. If you advertise your page using a click to pay service on Google or yahoo, the long-tail keywords are your best friend. Highly competitive and popular keywords cost a lot more per click than the less popular ones. You should remember that each click does not equal a sale, but you are paying regardless of whether they buy. So focusing on the long-tail keywords that are most likely to convert, you pay less per click and get higher quality leads.
There is a huge misconception associated with keywords that shorter keywords have a higher search volume. In reality that is far from the truth. Sure, you don’t want the keywords to be too long, but averagely people search for 3 to 4-word keywords a lot more than one or two-word keywords. So your long-tail keyword might be explored more.
Now the vital query arises. How will you find the best long-tail keyword for you? There are a couple of easy ways you could go about it. The first is probably the easiest, and even a novice business owner could use it. Search your keyword on google; google has autocompleted suggestions that tell you what your customers are looking for. Then use those autocompleted suggestions as your keywords. So the next time someone searches that, your website would pop up on their radar. Another similar way to go around looking for keywords is through the related searches at the bottom of the page. you can also look at the “people also search for” option when you search something particular. Long tail keywords are important to use in order to improve content for your SEO.
While searching manually on google trends is a great way to look for keywords, it can be time-consuming. As a business owner, you cannot spend hours each day scouring google for the latest keywords. So a better way to go about the process is to automate it. There are many long-tail keyword finding tools available. You have to pay for most of the better services like SEM-rush and longtailpro, but you can still find some pretty good keyword tools for free. Another way that you can use these tools is to see what keywords your competitors are using. These are usually the ones you would want to keep an eye out for. And you never know, maybe you will find a hidden gem.
Now that you have selected your keywords, you need to know how to integrate them into your content. You can apply this to any old material you want to refresh or any new content you are about to write. Your headline is the first thing any reader sees, before even clicking on your page. So your headline must have your keyword in it. It makes it rank much higher in the search result as it proves relevancy. It’s even better if your headline begins with your keyword. The faster you understand this strategy, the sooner you can start ranking on Google.
In the content, you want to make sure that your keyword appears naturally. You don’t want your keyword forced in every part of the content, even when it doesn’t fit. Try to make it seamless, so it naturally flows with the rest of the writing. Another bonus tip is to use the related keywords in your content as well. Even if they aren’t your main keyword, using the other keywords can help your rank for many keywords.