On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs.
There’s a rank for literally anything you see on the internet. There’s always competition to be in first place. So what if the competition lies in millions? You need to build up your content using your strong suits while utilizing all the information that you can. How do you measure content on page seo? Yoast SEO and Rankmath SEO plugin helps guide you on wordpress. Here’s our list as your trusty provider to give insights on what to do and exactly what not to do while planning your On-page SEO, so you get up to the highest-ranking in no time. Let me break it down.
Just for your knowledge, it is believed that google rank search results based on more than 250 factors.
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These are the specific word that you’re looking for while searching for information on an engine. SEO’s keywords are held in much more prestigious regard because that’s what determines what category your content falls under. What I mean is, it makes your content so relevant to the search that it may actually be of interest to the person who searched for it. If you’re actually willing to put in the effort and do your research beforehand, you’ll go a long way. You should know if people even use the keywords that you so confidently add. There are multiple places that will help. Before you move forward, start off by tracking your keywords, see where you’re starting. Move forwards to finding are the keywords right for you, use multiple tools such as Google trends being one of them. See what the competition is by searching your keywords and stay clear of the keyword cannibalization.
Important fact – The order of keywords matter too.
A different order / arrangement will always yield different search results, and different volume.
While doing SEO, it is always encouraged to focused not only on “big” keywords, but also “long tail keywords“
When you have the content ready, be sure to have the H1 to h6 tags ready!
Google has announced that the h1 tag is very important to tell crawlers on what the article is about
Your keyword should also appear on your url.
In simpler terms. GET. TO. THE. POINT. Summarizing your work into something that reflects your work sounds pretty fair, doesn’t it? If you skip over your own paragraphs re-reading your work what makes you think Google won’t. Besides, it’s the ranking you’re after, and Google loves optimized work. Strategize your SEO! A little hack-use links! It’s lucky enough for you if someone scrolls down to actually read your content or maybe skip to the end quicker?
Either way, don’t make them scroll all the way up again when you have a more efficient way to impress the search engines too. A low bounce rate website will do you a lot of good in rankings!
Link back to your homepage, or the contents page if you have one. Interlinking / Inbound linking plays a VERY IMPORTANT part in on page SEO.
Another tiny hint, your keywords should dominate your page. Most SEO experts believe that an ideal keyword density is around 1-2%. This means the target keyword appears about one to two times per 100 words.
An example for inbound link. “Keyword Research : The Definitive Guide” links back to a page on the website.
One thing that will never go under the covers is the content. No matter how much you try to dress up your work using catchy titles, short URLs, adding pictures and videos or whatever you think people would want to see.
What they would never want to read is dry or boring paragraphs of perpetual information. You need the engagement even if it is subtle.
Engaging / click-bait, conversational content usually gets the lowest bounce rate and engagement.
This one, in particular, is extremely frustrating. The whole idea is to attract a user-friendly experience so I don’t even see why any page would want to trouble their users with extremely slow page speed. To avoid this hazardous issue, try to use Google’s Search control to stay up to date if your page is lagging behind.
Now you may think this is way more technical than what you signed up for when working on the On-site SEO. It’s really not as scary as it seems. As a matter of fact, you can find several easy ways to reduce loading time by compressing your content, using less external scripts or even choosing different format images to really eradicate the lag on your own.
How important is your website’s speed on mobile? Well, google released a core algorithm on April 2015, called mobilegeddon! It dropped all rankings of non mobile friendly websites! Ushering in a mobile-first era.
Want to test out your page loading speed?
Use Google’s Page Speed Insight
You can read more about why mobile speed matters, and what is AMP at google’s developer’s page.
There you have it; your On-page ranking concerns will be the least on your worries with these tricks up your sleeve. You just need to learn to master them. Its okay, the more you understand and use your mistakes in your favour the more you will be motivated to do much better each time. So sit back and watch your On-page ranking increase.