In order to get the most from your plastic surgery online marketing, you need to know how to generate traffic from organic searches and pay per click campaigns. One of the most important things is choosing the right words for specific SEO and PPC campaigns. SEO Toronto and SEO NYC have got some tips for you.
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First, you need to know what products or services are actually being sold on your site. This is important because the words that visitors type into a search engine often indicate which product they are looking for.
The focus of this article will be on keywords related to surgical procedures, but you can also generate terms related to other products and services you sell.
Your target audience is the group of people who are most likely to buy your products or services. Although it is always wise to find out as much as possible about current and potential customers, general information can be helpful when choosing keywords.
When determining which words you should focus on, it is important to know what your target audience is typing into search engines.
For example, if you are a plastic surgeon in Los Angeles who specializes in breast augmentation, then most of the terms you use for online marketing should be focused on this specific type of surgery.
Commercial intent is how much a visitor wants or needs something right now or in the near future. It is usually indicated by the phrase “buy now” when potential customers use search engines because they are actively looking for businesses like yours who will sell what they want at a price they are willing to pay.
You can determine how much commercial intent a visitor has by the specific word or phrase they use when looking for something online. For example, if people are searching for “best plastic surgeon in Los Angeles” then you know that they are probably in need of your services.
This is in contrast to visitors who just type “cosmetic surgery Los Angeles” into a search engine because they might only be curious about different procedures available.
Using a keyword in your tagline may sound like a great idea but it does not always work for every business. Generally, you should try to include between one and three keywords in your tagline.
Using more than three may make it difficult for people to read the tagline and they might not understand what your business is all about or who it is you are trying to target.
Remember when said earlier that it is common for people to place their keywords multiple times on a page? Well, when it comes to the body of your content I recommend placing them in different sections.
Ideally you should include your keyword at least once in the following locations:
Remember that Google analyzes entire webpages when trying to determine which ones are most relevant for certain keywords. It does not pay attention only to copy; hence why sites with nothing block text tend to rank low.
While it is generally a good idea to target broad keywords since they tend to be more popular, there is also much money to be made by targeting long-tail ones because they are less competitive (therefore easier to rank). These include phrases like “where do I find”, “I am looking for”, “top ten”, etc.
Long-tail keywords are not as popular yet they can lead to higher conversion rates because visitors understand your business much better after using them to search for something online. They also tend to be less expensive and easier to rank for.