6 Plastic Surgery Marketing Strategies to Drive Leads in 2021
Plastic surgery marketing in a digital world can be a challenge. This is because there are lots of companies that offer plastic surgery marketing services and the cost to deliver them has gone down significantly.
This article by web design toronto and web design nyc will cover six strategies you can use in your plastic surgery marketing campaigns going forward in order to drive more leads in 2021 than ever before.
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1. Optimize Your Home Page for Paid Search
There are still a large number of plastic surgeons that have not optimized their home page for paid search.
This is one of the simplest things you can do to drive more leads from your website with AdWords and other major PPC platforms. In order to get started, all you need to do is add some dynamic call-outs onto your home page with keywords you are targeting in your campaigns.
These call-outs should contain links back to your website’s starting page so that you can drive more leads from PPC traffic. This is one of the most underutilized tactics for driving plastic surgery leads today, and it will only increase in importance as paid search becomes even more competitive over the next few years.
2. Personalize Your Website Experience with Retargeting
This is a tactic that plastic surgeons have been using for several years now, but there are still some that have not implemented retargeted ads across their website. I
n addition to your standard banner advertising on third-party websites, there are digital platforms such as Facebook and Google AdWords that will allow you to show retargeted ads on your website. Facebook is probably the best platform for this, as it allows you to run sophisticated Dynamic Product Ads .
3. Rev Up Your Facebook Advertising Game
In addition to adding a call-out box with dynamic keywords and phrases onto your home page, these same words and phrases can be targeted in your Facebook advertising campaigns. If you are looking for a way to drive plastic surgery leads fast, then take advantage of running search-like ads through the use of dynamic keywords and phrases.
Another thing that many surgeons fail to do is using remarketing lists for search ads (RLSA) on Facebook. This allows you to reengage with people that have visited your website in the past, but for some reason did not convert.
Running retargeted search ads on Facebook can increase traffic to your website by 10%-20%, and also drive more leads through these additional channels.
4. Get More for Every Instagram Ad View
With one out of every three people on this planet using Instagram, you need to make sure that your plastic surgery marketing and branding efforts are not falling behind. While there is no denying that Facebook advertising and other digital ad platforms produce more leads for plastic surgeons, Instagram has a lot of potential.
The trick with using this channel is to have a longer video or picture that tells an engaging story about your practice. This is different than simply uploading a few images of surgeries you perform without giving any context.
You should also make sure that your Instagram bio is in-line with the type of traffic you want to attract on this platform, and make sure your website address is easy to find in your bio (otherwise people will use Google).
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5. Start Blogging to Establish Thought Leadership
The number one thing that any plastic surgeon considering a new website design should do is write a blog. This will help you establish yourself as a thought leader in your industry, and drive more leads through your website over time.
One reason that plastic surgery blogs are so effective for driving leads is because it is an industry that is highly fragmented and highly competitive. Every surgeon has their own unique approach, so there is a lot of content being produced on this topic every day.
6. Optimize Your Website for Mobile
Finally, you need to make sure your website is mobile-friendly . In addition to boosting your local SEO results with Google’s mobile-first index , more and more of your patients are going to be searching for doctors on their mobile devices.
You need to make sure that if a potential patient is looking for a new plastic surgeon, they can find and connect with you quickly and easily on their phone.