How To Conduct A SEO Audit?

The main purpose of doing a SEO Audit is to ensure that the proper search engine optimization has been done on your site so that it will rank higher in search engines. 

An SEO audit should include issues that make up both technical aspects (i.e., meta data, indexing) and content related aspects (i.e., page relevancy, keyword density). To be effective, audits should also consider the page’s usability for users as well as its commercial value to search engine users – data-driven evaluations are critical in that regard.

If you feel like the services, your marketing never get a chance to be in the spotlight of the boundless depths of the internet you’ve come to the right place. There are countless web pages that offer exactly what you’re offering and only limited things you can change in your content to make it look fresh, then what do you do? Your cry for help has been answered in three words—search Engine Optimization ( SEO ).

Cutting off dead weight Through seo audit

Now, this is especially the case when you’re running a website. Trust me; it might actually shock you, the amount of pages you have indexed on Google. What? You don’t believe me look for yourself. 

Insert ‘Site:’ into Google and watch for yourself. These are sometimes referred to as the ‘Ghost pages’ for obvious reasons. Clearing these excess pages will boost up the Organic traffic. The most common types of these ‘Ghost pages’ that you’ll find may include archived pages, press release articles, black hat SEO methods such as spam pages, content under 50 words, and search result pages.

Checking pages indexed through site: or Google search console

indexed pages with seo audit

Insert ‘Site:’ into Google and press search.

You will see all the pages your webpages have indexed.

If you see pages that should not be indexed, head over to delete them asap or redirect them to a more relevant page. 

On Google Search Console, Head to “Google Index -> Index Status”

It will show all the pages that’s indexed. 

Frequent Reviewing and Revising

Now, this doesn’t happen to everyone, but it can happen to you, and our SEO new york agency can’t afford to be taking risks. Using Google Search Console for your SEO audit is meant to check your website thoroughly to see if it is up to  Google’s standards. I know you’ve been taught that no one’s approval matters all your life, but in this case, it actually does. If Google finds any problems, it will show you using a penalty. Don’t freak out so soon, though, because that’s exactly what you want to be able to find the problem so you can solve it. It’s scarier to be unaware of a google penalty

Updating contents from 2 to 3 years ago is always advisable. People will no longer search for “seo strategy in 2015” as it will be outdated. Instead of creating a new page, SEO Singapore suggest that you should just update the old content and reindex it. 

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Loading speed

As mentioned multiple times in SEO strategy and On page ranking factors by our SEO Malaysia team. This shouldn’t come off as a surprise to anyone that pages that take longer to load take longer to grow. One of the recent core algorithm updates focused on websites that are not mobile friendly and loads slow on mobile devices. It’s the Fast-track life everyone is chasing lately, and when their wifi is lightning fast, why should your page be using the speed of the 2000s. Some simple ways to check if your pages speed is up to the mark are to use various different tools such as GTmetrix and Pingdom. 

Rank By Focus SEO Toronto also recommend using Google Speed Insight 

google page speed test

Index / redirecting / 404 check

This is a little similar to the ‘Ghost pages’ scenario, except this is more to do with the URL confusion. Hey, I completely understand URL’s can be confusing. It gets even more complicated to think there can be more than one type of URL indexed into Google for your website. Now to the naked eye, or just a nontechnical person, these may seem identical, but clearly that’s not the case. If these URLs are not properly directed to your page, Google will consider them separate websites. To solve this problem, you would have to add all these similar websites onto Google and check for yourself if they are actually being directed to your website. If not, there’s a tool for that too—the 301 redirect. You can find this one, MOZ.

Deleted a page? Make sure your visitors are redirected to the right page / home page.

A plugin we always recommend is wordpress redirection. 


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Lastly, what should now be branded for SEO’s is keywords. Keywords used in Auditing means revising and rechecking your keywords. If your content has a good deal of one-word keywords, time to change them. The SEO professional say tail keywords are what actually do wonders for you. Long tail keywords are like three to four words phrases that someone might actually search for instead of the exact word. So instead of adding ‘Bank’ as a keyword, more precise could be ‘Bank in Wall street.’

Eliminating Errors / broken links

This is obviously a big deal, not just for Audit purposes but for your entire SEO. Backlinks, broken links, excess and poor quality content, meta tags, and all the content faults are unforgivable crimes if you’re climbing the ladder of success in marketing to Search Engines. If you think this is going to be a lot of work, there’s already help on its way. 

Tools we suggest : Semrush Broken Link Checker Audit Tool

check all broken links

There’s a famous saying about jack of all trades, master of none and its times like these you need to imply them. An audit is a thorough analysis, so there will always be countless things you need to touch up on along the way, but as long as you have mastered the main criteria on what your website requires, you’re already on a different level from where you began.