SEO for Doctors: 6 Strategies

Doctors, dentists, and larger medical organizations and providers may use the internet to guide patients from a Google search through scheduling an appointment. That’s why our SEO Toronto and SEO Singapore team offers healthcare marketing. 

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Why should doctors care about SEO?

Our web design toronto research shows that only 2.3% of patients look past the first page of Google’s search results – meaning that most people won’t go any further than your third or fourth result on a Google search.

To make matters worse for medical professionals, more and more searches are done on mobile devices – and it takes time to load and understand a website on a mobile device.

You’re going to be losing a lot of patients if your website doesn’t load quickly – and the only way to help that is through good SEO practices.

In this article, our new york web design team will go over 6 essential strategies for helping doctors improve their search engine optimization (SEO).

6 Essential Strategies for Improving SEO for Doctors 

There are a number of approaches our SEO malaysia team takes to improving the way your website does in search engines.  While there’s no surefire solution that will get your site to rank #1, these strategies will help improve the way Google reads and indexes your site.

Off-page SEO

1. Build backlinks

Off Page SEO Backlinks play a huge role in how Google views your website. Google wants to send people to the best and most relevant website – and it uses backlinks as a signal for how well-respected or trusted a site is.

For example, if site A has 1,000 backlinks from sites B, C, D, and E – but site F has 100 links from those same 4 websites – Google will tend to send people to site F instead of A.

Building backlinks is a long-term strategy – and there are different ways to do it.  For the most part, the best way is simply to create great content that other sites want to link back to (more on this below). .

2. Create great content

This is absolutely key for getting higher rankings on SERPs (search engine results pages).  You want to create high-quality, useful content that your readers will keep coming back for.

There are two key things to consider here: 1) Quality and 2) Relevance.

First, you need the actual content of your site to be good .  This is pretty obvious. You can’t just throw up a half-baked site and expect good things to come of it.  You need to create detailed, well-researched content that helps your readers accomplish their goals.

Secondly, the content needs to be relevant to what people are searching for . If you can do both of these things – create helpful, quality content – you will go a long way toward improving your SEO.

3. Optimize titles and meta descriptions

You can have the best content in the world, but you’re still going to be hurting without decent titles and meta descriptions on your pages.

Titles are important for several reasons: 1) They give people an idea of what they’ll be reading about when they click on that result, 2) They help the search engines understand the topic of your page.

Both are integral to getting your site to rank well. For example, if someone is searching for “how to get rid of acne,” you want a result near the top with both the words “acne” and “how to get rid of” in the title.

Technical SEO

4. Page speed

This refers to the speed at which your website loads – and it’s a crucial factor for mobile users.  In fact, only 1/3 of people will wait more than 3 seconds for a site to load on their phone, and 40% of them will leave if it takes more than 10 seconds.

Your pages peed is important for several reasons.  First, it’s another factor that the search engines use to understand how relevant your website is.  Secondly, slow-loading sites are penalized in Google’s rankings algorithm.

 You can see an example of that here .

The slower your site is, the less people who will be able to use it – and if Google thinks more people won’t use you because of a slow page speed, your rankings are going to drop.  That means more time on the SERPs, which means less conversions.

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5. Fix crawl errors

Crawl errors occur when Google tries to access a certain part of your website but something gets in the way.  This could be anything from a blocked page or resource (say, Javascript) for crawling bots to a connection issue with your database server.

These problems can happen for several reasons – any of them fixable by you as long as you know what they are.  You’ll need to know exactly what causes them and how to fix them.

6. Mobile Friendly 

This is another of Google’s recent changes .  It affects the search engine results pages (SERPs) and how your website appears to mobile users looking for your services.

If your site isn’t mobile friendly, you may see lower rankings on the SERPs – maybe it doesn’t show up at all.

Key Takeaway

Doctor SEO strategy is always changing and social media has become a crucial part of online patient relations and information sharing.

Many doctors are using social media channels to build their online presence, increase brand recognition and establish their thought leadership.  It’s also important for them to know how to rank on search engines with the help of different social media profiles they have created for their business.