The 9 Elements of a Trustworthy Website

The internet has become a place where you can find almost everything. From food, to shopping; from entertainment, to information; and even from hiring employees, finding jobs, and selling your products or services – the internet is the “go-to” resource for all of these things today. 

With such a big phenomenon , there are good and bad things that come with it. The internet can be a useful resource if you know its benefits, pitfalls, and how to get the best out of it without harming yourself in the process.

Websites are one way of using the internet to your advantage. If you want to get on board with this technology, you should know the 9 elements of a trustworthy website.

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Here are the 9 elements of a trustworthy website determined by Web design Toronto and Web design NYC:

1. Site Navigation

Your webpages should have an organized, logical layout that is easy to follow. Devote enough time for your site visitors to absorb the information they need without any hassles or distractions. The site’s navigation should be simple to use and take visitors where they need to go without requiring too much browsing.

2. Site Content

Your website content should have the following qualities:

  • Interesting
  • Up-to-date

3. Site Appearance

Sites that are aesthetically pleasing are better received by searchers. Visitors are more likely to be engaged if your site is easy on the eyes and sounds professional.

4. Site Security

If a website is asking for personal information, it should have a secure connection since you don’t want hackers getting their hands on sensitive details about you or your customers. You can check with   some of the top website security providers to learn more about what they can offer.

5. Site Privacy

Sites that don’t respect their visitors’ privacy are not trustworthy and may be collecting more information than necessary or selling personal details to other companies, making it a threat not just for your customers but also for you as the site owner.

6. Site Credibility

Your website should be easy to find online, and it should have a professional looking site structure and design so your site visitors know you mean business. If the site is difficult to navigate or poorly designed, visitors will not trust it or its contents  and may even leave in the middle of browsing.

7. Site Contact Information

If you want people to trust your site, make sure that your contact information is clearly visible in order to give them an option for contacting you before deciding if they can trust the contents of your website or not. You can also provide a way for visitors to rate the quality of your service or product via surveys or feedback forms.

8. Site Currency Information

If you are selling products or services, then you need to make sure that the prices of your products are clearly stated on the website. This gives visitors an idea on how much they would have to spend if they decide to purchase items from you. It also makes you more legitimate as a seller if you are transparent about your prices

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9. Site Credentials

You need to tell visitors why they should trust you and your website, so make sure you provide information about yourself and/or the site’s owner on the “about” or “bio” page of your site. This will give them more insight as to who is behind the site, allowing them to decide whether or not they can trust you.

You can also read our article on 8 factors of optimal website design.