Google needs to index the content of your website in order to return relevant results for users’ searches. If they can’t find what they are looking for on your website, it doesn’t matter how well the website is optimized for people or how prominently it appears in organic search results.
SEO Toronto and SEONYC presents 7 common technical SEO mistakes that might be crippling your healthcare business’s online visibility:
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Forget about stuffing keywords into every corner of your healthcare site; Google has gotten much better at finding high-quality content. However, you should still make sure that your site is stuffed with the right keywords for your industry.
Don’t neglect local SEO strategies! Google has gotten much better at pinpointing physical locations of businesses listed in its search results, which means healthcare sites need to be optimized for local areas.
Google has indicated that it doesn’t index content on many types of multimedia, including animated GIFs and Shockwave Flash (.SWF) files. So don’t forget to create a HTML version of your website if you want Google to find all of your great content.
Be careful to use the tag properly when linking your sub-pages together with rel=”canonical”. Otherwise, you could end up sending conflicting signals to Google’s search crawlers, leading to an incomplete index of your site (and potentially confusing users too).
Social media plays a significant role in the visibility of websites and pages in Google’s search results. Make sure your medical practice’s social media accounts appear as separate properties properly linked to the medical site if you want them displayed by Google. If these properties do not appear separately, your medical website will lose valuable social signals.
Page titles are important for SEO. Make sure you are using tags around them to signify which page title is most important on each web page. Also make sure you have a good internal site search feature that uses related words for your clientele.
Use breadcrumb navigation to show users how they navigated to the page they are currently on, which helps
Google map out the contents of your site and find what it is looking for more easily. You should also be employing a sitemap that includes all of your site’s pages (not just the home page), plus links to your social media accounts and other important properties.