Thin content is defined by Google as web pages that “contain little substantive content” and is also known as “low-quality content” or “thin gruel.”
While it’s not specifically stated in the search engine’s guidelines, they consider poor grammar and spelling, the use of overused words like “the,” tired phrases like “Top 10 listicles,” or even duplicate or shallow information to be examples of thin content.
In addition to being a problem for readers who might click on a result only to find little useful information there, thin content can affect your site’s rankings in SERPs. That because if a page doesn’t have any useful information, it’s unlikely to be able to satisfy a user’s query.
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There are several ways that you can go about removing or improving thin content on your site, depending on the page.
If you have any pages with information dating back to before 2016, chances are they’re not as up-to-date on new trends, current events , or your company’s most recent product announcements.
Hire a professional copywriter – what doesn’t work is just slapping some filler content together about the topic at hand and expecting it to be both informational enough for users and valuable enough for Google.
While there are plenty of writers who still think keyword stuffing is an effective SEO tactic, it’s 2021 now – you need quality articles that provide value without being too promotional.
One of the most straightforward options is to simply delete the page – this might be appropriate if it’s an old or out-of-date article that doesn’t contribute much to your brand.
Just make sure that you properly redirect the URL so users don’t have trouble finding relevant content on your site.
Do you have thin content? Maybe you have some tips on how you got yours up to snuff? Let us know in the comments!