TikTok for Plastic Surgery Practices: A Guide

Plastic surgery is a growing industry, but it’s also one of the most stigmatized. We need more creative ways to connect with our current and potential patients on social media.

Today, Web design Toronto and Web design NYC will answer some questions on using TikTok for plastic surgeries practices’ social media marketing campaigns.

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What is TikTok?

TikTok, formerly known as Musical.ly, is a social media app used for creating and sharing short videos. It’s now been redesigned as an adult platform with live-streaming capabilities to better compete with Facebook Live and Instagram Live among teens and millennials.

The TikTok videos can be set to music (users can select their own or use the pre-selected audio tracks that come with the app), which makes it a great tool for plastic surgery practices that want to create how-to videos or explain various procedures.

Why TikTok?

TikTok is popular among teens and millennials because of its simplicity, visual nature, and fun filters (similar to Snapchat). Your TikTok videos will show up in the feeds of your followers alongside posts from other social media platforms they use, so it’s a great way to reach out to current and potential patients across all their social networks.

How can I create a TikTok for plastic surgery practice?

  1. You can download TikTok on iOS or Android and then create an account. If you already have a Musical.ly account, it will auto-transfer the videos from your account to TikTok. You can also sign up using Facebook or email.
  2. To create a successful TikTok for plastic surgery practice, you’ll need to
  3. create short videos that show off your expertise. You can record yourself with  the front-facing camera of your phone while using the app’s video editor feature to add stickers and text.
  4. Just like on Instagram’s Boomerang  feature, you can also create short videos in which the action is repeated. It’s a great way to give viewers an idea of how your plastic surgery practice operates.

Tags to use in videos

  • For plastic surgery practices , SEO Toronto team recommend using the following tags: #plasticsurgery #plasticsurgerylife
  • #plastictipsandtricks (for tips and tricks on cosmetic surgery)
  • #plasticsurgeryprogress (for before and after photos, videos of patients discussing their experiences with plastic surgery, etc.)

Which Plastic Surgery Topics are Relevant?

The most popular topics on TikTok include: lip augmentation rhinoplasty breast augmentation eyelid lifts fat grafting fillers hair transplants (with hair restoration surgery coming in second)

How Can I Engage with My Followers?

Once you’ve created an account, you’ll see your friends list. You can follow or unfollow users by clicking the appropriate button next to their profiles. This is where you’ll find potential new followers who might be interested in plastic surgery (you can also search for followers by their username or location).

We recommend engaging with users who are following you, commenting on their posts, and creating a sense of community. If someone asks about your services, be sure to respond to them in a timely manner!

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SEO NYC have got some best practices for using Tiktok:
  • Make sure you post on your main account and your practice’s account (you can make an additional one for free) to provide a variety of information and keep followers engaged.
  • Keep in touch with patients who approach you through the app, but don’t overdo it – we recommend setting up separate email listings for followers who use the app.
  • Think of creative ways to engage with your audience, especially by responding to their posts and talking about trends in the plastic surgery industry!
  • Keep an eye on what other brands are doing well on TikTok and replicate those strategies for your own account.  
  • Post frequently so that people get used to seeing your face in their feeds. Just like on Instagram or any other social media platform, frequency will determine whether followers return to check out the next post or move on to someone else.