Plastic surgery is a growing industry, but it’s also one of the most stigmatized. We need more creative ways to connect with our current and potential patients on social media.
Today, Web design Toronto and Web design NYC will answer some questions on using TikTok for plastic surgeries practices’ social media marketing campaigns.
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TikTok, formerly known as Musical.ly, is a social media app used for creating and sharing short videos. It’s now been redesigned as an adult platform with live-streaming capabilities to better compete with Facebook Live and Instagram Live among teens and millennials.
The TikTok videos can be set to music (users can select their own or use the pre-selected audio tracks that come with the app), which makes it a great tool for plastic surgery practices that want to create how-to videos or explain various procedures.
TikTok is popular among teens and millennials because of its simplicity, visual nature, and fun filters (similar to Snapchat). Your TikTok videos will show up in the feeds of your followers alongside posts from other social media platforms they use, so it’s a great way to reach out to current and potential patients across all their social networks.
The most popular topics on TikTok include: lip augmentation rhinoplasty breast augmentation eyelid lifts fat grafting fillers hair transplants (with hair restoration surgery coming in second)
Once you’ve created an account, you’ll see your friends list. You can follow or unfollow users by clicking the appropriate button next to their profiles. This is where you’ll find potential new followers who might be interested in plastic surgery (you can also search for followers by their username or location).
We recommend engaging with users who are following you, commenting on their posts, and creating a sense of community. If someone asks about your services, be sure to respond to them in a timely manner!