TIPS TO ESTABLISH LONG-TERM SEO STRATEGY
SEO is a long-term effort that requires you to use the correct keywords. You might believe that results appear almost immediately and without much work. However, it takes an enormous amount of work and time to achieve results. SEO Toronto and SEO NYC have got some tips for you to improve your SEO.
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1. Use of Title Tag
Title is the most important element that you have to utilize in your SEO strategy. It is what will get clicked on within search engines, so it has to be descriptive and relevant enough for users to click on it. What’s more, there are many types of title tags available depending on which platform you are using to market your website.
2. Use of Keywords
Most search engines are dependent on keywords for content indexing, so the use of targeted keywords is vital for ranking your webpage. The trick is to use them sparingly, but have them appear often enough so that the search engine crawlers can pick them up while scanning your site.
3. Use of Content
Your content is what will convince search engine crawlers that your website deserves to rank on top of their lists for your chosen keywords, so it is something that should be given more priority than the other aspects of SEO. It is also vital not only to create effective content, but also for you to make sure that you are distributing it to as many websites as possible.
4. Link Exchange
This is considered by some people as an outdated practice, but there are still those who use this for their websites. It involves getting links from other sites and then exchanging these links with them so that both of you can benefit from each other’s website page rank.
5. Using of Directory
Directories are websites that are made up of lists, which include links to other sites. There are general directories and niche directories, the latter being more specific to your chosen topic/industry. It is free to submit your website in most directories, but it is important that you choose carefully in order to get listed in directories that are indexed by search engines.
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