Top 8 Link Building Blunders to Shun
The world of SEO is ever changing and evolving, and what used to work against your rankings can suddenly stop working. You know that old saying ‘the only thing constant in life is change’, well it definitely applies to building links.
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8 Mistakes To Avoid When Building Links
1. Linking Out To Low-quality Sites
Don’t be cheap! If you’re planning to outsource your link building it might be worth spending the extra dollars on quality sites.
It’s easy to get carried away and think ‘I’ll just build links on all these cheap directories’ because they cost next to nothing, but in actual fact this can do more harm than good.
2. Not Using a Link Management System
A link management system, no matter how basic or advanced, will help you keep track of your link building efforts. If you’re running multiple campaigns and have a lot of backlinks to monitor then it could be the best move you make all year.
3. Not Monitoring Link Quality
Sure, you’ve spent time and money on building a link but what’s the point if it drops in value? Monitoring your links will enable you to quickly remove any bad links and keep your backlink profile looking sharp.
You can also monitor broken links through backlink tools and filter them out.
4. Using Automation Software Badly
Automation software such as GSA Search Engine Ranker can be great for certain jobs but it’s not very good at building links; some still think it is though! Schedule enough time to learn how the software works before you start automating your link building, and always build links manually whenever possible.
5. Not Using Negative SEO Protection
Negative SEO is a real threat for those that don’t have a clue what they’re doing.
For example, building hundreds of bad links to your competitors website with the intention of taking them down.
There’s no easy way to protect yourself from negative SEO but ensuring you don’t link out to bad neighborhoods is a good start, and using Nofollow when linking out will also reduce the risk of having your site penalised.
6. Using the Same IP Address for All Your Backlinks
This is a rookie mistake that can be easily avoided; using the same IP address for all your backlinks will make it easy to spot by any experienced SEO.
If you’re building low-quality backlinks such as directories and blog comments then try use different IP’s for each one, even if they are from the same Class-C network.
If you don’t do this then Google will assume those links are coming from the same place and marking them as spam could cost you dearly.
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7. Not Buying a Domain Name Before You Build External Backlinks
You should always buy a domain name before building links to it, even if you’re just going to build links from social profiles.
If you haven’t bought the domain name it makes it easy for your competitors to take control of your Google rankings by pointing backlinks at their website.
Our SEO toronto team and SEO Singapore agency believe that you could even benefit from buying expired domains because these are already trusted by search engines so will have higher credibility than newly created ones.
8. Not Knowing Where Your Competitors Rank
If you don’t know where your competitors rank on search engine results pages then how can you outrank them? It’s important to understand their marketing strategy and what tactics they use such as link building, as this can help you beat them in SERPs.
Crucial Link-building Factors
1. Relevance:
Relevance is the most important factor when trying to build links. You might have the best piece of content in the world, but if your link target isn’t relevant it’s going to be near impossible to get a quality link.
2. Link-Subjects
What topics are you linking out to on your pages? Are they subjects that are related or unrelated? Again, relevance is essential here because you don’t want irrelevant pages linking back to your site. That tells Google that there’s no connection between you and them which can seriously damage your rankings.
3. Anchor Text Optimization
Anchor text optimization is playing a massive role in Google’s algorithms, so you need to make sure that any links leading back to your site are using the anchor texts that you’re targeting for rankings.
If too many of your anchor text keywords match up with terms that aren’t referring to YOUR website then this could lead some serious problems for you down the line.
4. Quality Content
Everyone knows content is king but it’s even more important when it comes to link-building. Your content needs to be high quality because if it isn’t then no one will want to link back to it, and it’ll probably have a negative effect on your rankings too.
Final Thoughts
Being a link building master is not easy and it takes time to learn the ropes. If you know what you’re doing though, there’s no reason why you can’t excel in this area of SEO. Just try avoid these eight mistakes and watch your rankings soar!