What search query intent means for businesses and how you can use it
The way that a query is asked has a significant impact on how the search results are interpreted. Search engines analyze queries into different types, which can tell you something about what your potential customers are thinking.
When it comes to search query intent, there are two specific groups – navigational and transactional. Navigational searches take people to a specific website or web page, while transactional searches are intended to help them make an immediate purchase. Web design Toronto and Web design NYC shall explain more in detail below:
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The 3 Types of Search Queries
When a user enters a search query in the Google search box, they’re either looking for information about a particular topic or trying to do an online transaction. When people type queries into search engines, they fall into one of three basic categories: informational, navigational, and transactional.
Search engines categorize all broken down by the following 3 types:
- Navigational searches, which take people to a specific website or page;
- Transactional searches, which involve making an immediate purchase; and
- Informational queries, where the searcher is looking for general information and comparisons.
One Query, Multiple Intents
Some queries may have more than one intent. For instance, let’s assume that someone is searching for “blue widgets.” It could be informational (“What are blue widgets?”), transactional (“Where can I buy blue widgets?”), or navigational (they’re trying to go directly to a site selling blue widgets).
What search query intent means for businesses and how you can use it
The way that a query is asked has a significant impact on how the search results are interpreted. Search engines analyze queries into different types, which can tell you something about what your potential customers are thinking.
Understand the different ways users ask questions:
Keyword research usually involves finding keywords relevant to your website and what you want to rank for. SEOs and digital marketing experts find a lot of ways to discover new terms and spend tons of time and money trying to rank for those terms. That’s why SEO is commonly thought of as a science of increasing your rank.
However, in today’s digital landscape, thinking about keywords is only the beginning.
Why does a user search something? Fundamentally, every search query is a question. A user has a problem, question, or action they’d like to perform. What can this mean for the queries you’re seeing in Search Console, or the keywords you’re optimizing for?