What is the Role of SEO in Digital Marketing?

SEO (search engine optimization)is an essential part of digital marketing.  It’s  not the only part, but it is one of the most important parts.

The goal of any business that has an online presence should be to increase sales by increasing awareness, traffic and engagement with their product or service. Our Toronto SEO and NYC SEO team helps you do exactly that.  

Of course having a strong social media presence also plays a big role in digital marketing as well as the quality of your site itself, so it isn’t just about SEO.  However there are many benefits to effective Search Engine Optimization which will be discussed below.

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Looking to take your law firm online? You’ve come to the right place! Our digital marketing experts will help you create a custom strategy tailored specifically for your law firm. From website design to search engine optimization, we can help you get the most out of your online presence. 

Benefits of SEO?

There are a lot of benefits to SEO, which includes:

1. Brand awareness

Your brand will become more visible to search engines and therefore you’ll have a chance at being found by new customers who are ready to buy your product or service.

SEO benefits Brand by allowing your business to become more visible on the internet, which will lead to more website traffic that can turn into sales.

2. Improves website user experience.

A website that is optimized for SEO will provide a smooth transition from one page to another and serve the user’s search result needs. This ultimately means a better experience for your customer which will lead to more sales.

Google has announced that the user experience of a website has become more important in determining how it ranks.

3. Rankings on search engine results in sales

SEO can help bring in more leads through your website which in return will increase the number of sales.

Your website will rank on Google’s first page when someone searches for your business name or services, meaning you’ll have more exposure to new customers who are looking for your product or service.

SEO benefits businesses by helping with online presence and awareness, increased website traffic that will convert to sales, and improved search engine rankings which will bring in more leads.  This ultimately means more conversions!

Types of SEO

1. On Page SEO

this type of SEO includes all the factors that affect your website and its search engine rankings.  This is what we do at My Brand Firm, we help you with everything from design to content and making sure it’s user-friendly and optimized for Google.

2. Off Page SEO

This involves promotion of a website through social media and other forms of marketing such as backlinks, guest post which will lead to more traffic and ultimately sales.

3. Content SEO

This is very important for your website’s success, since it involves writing content that will rank high on Google so you can get the most out of your web page.  

Rank by Focus helps with this as well by providing quality content that your customers will love to read.  This is work you can do yourself, however it’s best done by someone who specializes in this field.

What are SEO tools?

  • SEO tools are basically programs that help you understand your website’s overall search engine performance.  There are many SEO tools available on the market, but some of the most common ones include Google webmaster tool, Google analytics, etc.  
  • Some of these tools are free while others will require a small fee to use them.  One of the most used and well known SEO tools is the Moz toolbar.
  • It gives you information such as backlinks, keyword rankings and other important factors that will help you understand your website’s overall performance.  

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