Why Duplicate Content Isn’t a Negative Ranking Factor

How Does Google Rank Websites?

Google uses many factors to rank search engine results. One of those factors is keyword usage.

Google has evolved from a simple search engine to a complex, web-based application that ranks websites by giving them a score on a scale of 1 – 10 based on how well they meet the specific needs and wants of their users (and potential customers).

A user’s expectations are different for each website, depending on the query they type into the search bar. For example: if someone searches “pizza” in Google, Google will return results that match what the person is searching for.

A higher ranking means that your website will be at the top of the search results page when someone searches for a specific keyword phrase (and our SEO toronto and NYC SEO team optimized your site correctly, of course).

The practice of using duplicate content on specific webpages has become more widely used as SEO competition has increased over time. Fortunately, there are ways to use duplication without it being considered a negative ranking factor.

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What is Duplicate Content?

Duplicate content(a.k.a. “dupe” or “clone” content) is content that appears on more than one page on the web, either within a single site, or across multiple sites by different owners.

Duplicate content, or content scraping , is the inclusion of the same content on more than one webpage.

This can be done by either creating identical word-for-word copies of an existing document and publishing it to your site, or by simply copying and pasting information from another website onto your own page without any customization.

Duplicate Content Penalty and Google SEO Duplicate Content Rules

Google does not penalize websites that have duplicate content, but they do have rules for it.

The following are the duplication guidelines Google recommends:

1. Don’t create multiple sites with identical content; instead, customize each page to better suit specific user queries (and provide more value).

2. Avoid copying and pasting content from other sources onto your site (or another site you control). You can quote another source or paraphrase information as long as you don’t copy word-for-word across multiple pages.

The use of an “excerpt” is fine, however this should be included at the beginning of the document rather than at the end (like a traditional summary conclusion found in research papers).

3. Use Google Search Console (formerly known as “Webmaster Tools”) to submit your sitemap(s) and inform Google about any pages you’d like crawled or indexed.

4. Avoid publishing duplicate content across multiple domains, even if it is the same website (e.g., www vs m). Both pages should be linked to from a different domain.

5. Don’t publish identical content on different URLs (e.g., /page1 vs /pageone), because this could cause both versions of the page to be treated as separate entities by search engines rather than one cohesive piece of content .

How To Manage Duplicate Content SEO Issues

Find out more below:

1. Using a Duplicate Content Checker to Find Problems

There are several free tools available to help you find problems with your website’s duplicate content.

SEO Tool has a tool that can scan multiple pages on your site and identify any potential issues. You can use it to scan individual pages, or entire websites.

2. Set Up a 301 Redirect for Hiding Duplicate Content

To remove duplicate content altogether, you can set up 301 (permanent) redirects to point all of the URLs containing the duplicated content to a single page or location on your site.

This is preferred by our Web Design Toronto Agency, as Google recommends removing problems rather than hiding them.

3. Reduce the SEO Impact of Duplicate Content Using Canonical Tag

To prevent search engines from considering one piece of content “duplicate” if it is published across multiple domains, you can use canonical tags . This tells Google that there are two different pages with similar but unique information, so they should be treated as two individual pieces of content.

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